A mobile app can increase your brand’s customer reach and boost profit.
Mobile apps are highly popular, with most people preferring to use them when working with brands due to easy access and mobility. According to Statista, there are over six billion smartphone users today, and this figure is projected to increase in the coming years.
This makes it advisable for brands to utilize mobile apps to their advantage, especially those who need to get closer to their customers. A mobile app makes it easier for customers to get information on your services, products, and company news. This article will show you five ways a mobile app can improve your brand's client interaction and take your company one step further.
Benefits of Creating a Mobile App
Customers want to be able to access information about your company and services quickly and easily. An effective mobile app can keep your customers informed and will ensure they have a positive experience interacting with your business.
With a mobile app, your customers can access your product and/or services more easily. In today's world, virtually everyone carries a mobile phone everywhere, including most of your brand's customers, regardless of their age range. This means they can easily access your products anywhere and at any time with ease.
It also builds a level of trust as people are more likely to use their mobile phones for transactions and other sensitive things. If your mobile app service is top-notch, it encourages them to refer your brand to others, building your customer reach. Having an in-house software engineer can help to increase the effectiveness of your app. Attending a coding bootcamp like App Academy can also help you gain the skills you need to create a mobile app.
Build Brand-Customer Relationship
There are different ways in which a mobile app can help to build the relationship between your brand and customers starting with your app interface. An interface that makes usage easy for customers will give them easy access to your services or products and form a brand-customer relationship.
The app will function to its best every day as long as certain demands are met, like regular updates and bug fixes. It will also make it easier to communicate with your customers and give them regular news and updates about your brand. When your customers can easily access your brand at any time of the day without any qualms, it becomes their go-to brand.
Improved Customer Service
A mobile app allows you to provide better customer service to your customers. This is because your customers can easily reach you and avoid delays and human error. In-person customer service is good, but can come with its downsides. No human is perfect, and the customer support representative at your in-person office may have bad days and mood swings that can affect how they handle situations and lead to poor customer service results.
With a mobile app, this is prevented because the app is designed to provide specific feedback to customers and will refer them to an email or phone call if the customer isn't satisfied. It means faster, instant, and higher customer satisfaction.
Increased Brand Value
As a brand interested in improving its market presence and increasing profit, it is recommended that you take advantage of mobile phone usage to increase the value of your brand. A mobile app will improve your interaction with your brand, build customers' trust, and encourage them to commit to your brand. It is even better when your app is available to both iOS and Android users and your app performance is excellent.
A mobile app means easy access for your customers, which also means it is easier for them to buy your products or pay for your services. This equals more profit, especially with a great UX/UI design. Not only does easy access help to increase profit, but so does customer satisfaction.
When satisfied with your service, customers are likely to support your brand more and refer you to their friends and family. An easy and appealing interface is also a factor, as customers are more likely to patronize your brand when they can easily use your website or app without hassles.
Once your app is ready, you have to acquire users so that it becomes a powerful tool for your business. Having an app without users is worthless. There are many UA (User acquisition) strategies that you can implement to grow your app, small optimizations that will help you on your way to success. You'll also need to work with growth marketers to acquire and retain high-value users, leveraging the strengths of each channel.
Various benefits come with providing your customers with a mobile app besides having a website. With an app, you can inform users of new products and updates faster, promote sales, and introduce deals, which improves customer satisfaction, brand value, and profits. You can also reach out to the younger generation, who are better users of technology, and this is especially important if your customer target includes teenagers and young adults.