--- title: AI can produce more ads. But can it improve app acquisition? description: Discover how AI is changing creative testing, User Acquisition, and ASO, and why connecting them is essential for better app acquisition performance. image: https://blog.rocketlab.ai/hubfs/Event%20Vertical%20(4)-2.png --- [![logo\_\_white](https://blog.rocketlab.ai/hubfs/logo__white.svg) ![Logo\_RocketLab](https://blog.rocketlab.ai/hubfs/Logo_RocketLab.svg)](https://www.rocketlab.ai/?hsLang=en) - [SOLUTIONS](https://www.rocketlab.ai/?hsLang=en) [First-impact Ads](https://www.rocketlab.ai/solutions/fia?hsLang=en) [Apple Search Ads](https://www.rocketlab.ai/solutions/asa?hsLang=en) [Programmatic Ads](https://www.rocketlab.ai/solutions/programmatic?hsLang=en) [Reach Beyond](https://www.rocketlab.ai/solutions/reach-beyond?hsLang=en) [Braze](https://www.rocketlab.ai/braze?hsLang=en) - [SUCCESS STORIES](https://www.rocketlab.ai/success-stories?hsLang=en) - [PARTNERS](https://www.rocketlab.ai/partners?hsLang=en) - [PUBLISHERS](https://www.rocketlab.ai/publishers?hsLang=en) - [COMPANY](https://www.rocketlab.ai/about-us?hsLang=en) [Hiring](https://www.rocketlab.ai/hiring?hsLang=en) [About us](https://www.rocketlab.ai/about-us?hsLang=en) [CONTACT US](https://blog.rocketlab.ai/en/ai-creative-testing-user-acquisition-aso#popup_contact-us) - [English](https://blog.rocketlab.ai/en/ai-creative-testing-user-acquisition-aso) - [Español](https://blog.rocketlab.ai/inteligencia-artificial-adquisicion-usuarios-aso) - [Português](https://blog.rocketlab.ai/pt/inteligencia-artificial-aquisicao-usuarios-aso) English ## Contact Us # AI can produce more ads. But can it improve app acquisition? ![estrategias-ASO-app-posicionamiento](https://blog.rocketlab.ai/hs-fs/hubfs/estrategias-ASO-app-posicionamiento.jpg?width=1024&height=576&name=estrategias-ASO-app-posicionamiento.jpg) AI is making it easier to produce ad creatives, test new ideas, and experiment with different approaches to user acquisition. But producing more content doesn't automatically lead to better performance.   At **App Growth Summit Barcelona 2026**, **Xavier Bourlard, SVP Global Media Partnerships at Rocket Lab**, joined **Svetoslav Grigorov from Scopely, Tetiana Hryshchenko from Memowrite, and Isabelle Lejeune from Joko** for a panel discussion titled *The AI Acquisition Engine: Connecting Creative, Testing, UA and ASO.*   The discussion explored how AI is changing creative production, testing, User Acquisition (UA), and App Store Optimization (ASO), and what happens when these areas work more closely together.   ## More creative doesn't automatically mean better results AI makes it possible to produce more creative variations in less time. Teams can experiment with different messages, visuals, and formats without the same production limitations they faced before.   But volume alone doesn't improve acquisition. **The opportunity is to test more effectively, identify what works for different audiences, and use those findings to improve campaign performance.**   That means looking beyond creative output and understanding which approaches lead to installs, purchases, and other valuable actions. ## Connecting the ad to the app store experience Creative production is only one part of the acquisition journey. An ad might generate interest, but what happens when the user reaches the app store? If the product page communicates something different, that interest may not translate into an installation.   Connecting UA and ASO helps create a more consistent experience, from the first ad impression to the download. Custom product pages can support this by aligning store content with specific campaigns and audiences.   AI can make this process faster, but **teams still need to decide what to test, how to interpret results, and where to invest.** Ultimately, the opportunity isn't just to produce more with AI. It's to connect creative, testing, UA, and ASO to make better acquisition decisions.   Want to improve your app acquisition strategy? [Get in touch](https://www.rocketlab.ai/?hsLang=en) with our team. ## FAQs #### How is AI changing mobile user acquisition? AI helps teams produce creative assets faster, test different approaches, and identify opportunities to improve acquisition campaigns.   #### Why should UA and ASO work together? Connecting User Acquisition and App Store Optimization helps create a consistent experience between advertising campaigns and app store pages, improving the journey toward installation.   #### Can AI-generated creatives improve campaign performance? AI can make creative production and testing more efficient, but performance still depends on reaching the right audiences, testing different approaches, and analyzing results. ## About Author Xavier Bourlard is SVP Global Media Partnerships at Rocket Lab. Rocket Lab is an App Growth Hub that integrates multiple solutions to help companies and their apps achieve their business goals through attraction, acquisition, and engagement strategies. Its solutions include Apple Ads, OEM advertising, programmatic media, and ad networks, supporting brands across the entire app lifecycle. ![Captura de tela 2026-03-31 111045](https://blog.rocketlab.ai/hs-fs/hubfs/Captura%20de%20tela%202026-03-31%20111045.png?width=1356&height=516&name=Captura%20de%20tela%202026-03-31%20111045.png) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) --- ### Subscribe to our newsletter ### Recent Posts ![](https://blog.rocketlab.ai/hubfs/Cover%20Blog_Casos%20de%20exito%20(2)-1.png) Published Oct, 15, 2026 ##### [How Magalu increased app purchases by 146% and reduced CPA by 47% with CTV for Apps](https://blog.rocketlab.ai/en/magalu-ctv-for-apps-case-study?hsLang=en) [Read more](https://blog.rocketlab.ai/en/magalu-ctv-for-apps-case-study?hsLang=en) ![](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(5)-3.png) Published Oct, 14, 2026 ##### [How Carrefour builds its Black Friday app marketing strategy with Rocket Lab](https://blog.rocketlab.ai/en/carrefour-black-friday-app-marketing-strategy?hsLang=en) [Read more](https://blog.rocketlab.ai/en/carrefour-black-friday-app-marketing-strategy?hsLang=en) ![](https://blog.rocketlab.ai/hubfs/Event%20Vertical%20(1)-2.png) Published Oct, 09, 2026 ##### [Why acquiring more users is no longer enough](https://blog.rocketlab.ai/en/user-acquisition-vs-app-growth?hsLang=en) [Read more](https://blog.rocketlab.ai/en/user-acquisition-vs-app-growth?hsLang=en) ##### [All posts](https://blog.rocketlab.ai/en) ##### [Rocket lab](https://blog.rocketlab.ai/en/tag/rocket-lab) ##### [Case studies](https://blog.rocketlab.ai/en/tag/case-studies) ##### [Rocket voices](https://blog.rocketlab.ai/en/tag/rocket-voices) [![Logo(1)](https://blog.rocketlab.ai/hubfs/Logo(1).png)](https://www.rocketlab.ai/?hsLang=en) - [![linkedin](https://blog.rocketlab.ai/hubfs/linkedin.png)](https://www.linkedin.com/company/rocket-lab-unlock-new-growth-today/about/) - [![instagram](https://blog.rocketlab.ai/hubfs/instagram.png)](https://www.instagram.com/rocketlabsquad/) - [![youtube](https://blog.rocketlab.ai/hubfs/youtube.png)](https://www.youtube.com/channel/UCrdlfd2d5ocxr0mbNwFrFig) - [![apple-podcasts 1-1](https://blog.rocketlab.ai/hubfs/apple-podcasts%201-1.png)](https://podcasts.apple.com/es/podcast/hablemos-de-mobile-marketing/id1560175049?l=en) - [![Component 1(2)](https://blog.rocketlab.ai/hubfs/Component%201(2).png)](https://open.spotify.com/show/6fuFRcLX4a6JLj7DLR21AC)