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First-impact Ads is our OEM solution opening a new path for Android app growth

estrategias-ASO-app-posicionamiento

Growing an app on Android isn’t easy. Most marketers are competing in the same crowded spaces, bidding for the same users, and seeing their budgets stretched thin. That’s why we created First-impact Ads (FIA), our OEM solution that gives your app visibility at the exact moment users set up their brand-new devices.
 

What are First-impact Ads?

First-impact Ads place your app natively on new Android phones from the moment they’re turned on for the first time. There’s no search, no scroll, no extra clicks. Your app is already there, in the right place and at the right time. 
 
For users, it means convenience because they discover an app naturally, when they’re starting to build their digital habits. For you, it means a premium, untapped channel with high visibility, zero friction, and most importantly, fraud-free inventory direct from manufacturers.
 

Why it matters for growth

Android growth often slows down because everyone is competing in the same ad spaces. FIA changes the game by offering:

  • Visibility at the first moment of truth → Your app is part of the setup experience, when users are most receptive.

  • Long-term adoption → Being there from day one accelerates habit creation, boosting retention and lifetime value.

  • Less competition, more impact → While others fight in crowded channels, FIA opens a new premium path.

  • Security and trust → No intermediaries, no fake traffic—just clean inventory from OEMs.


Success you can measure

Apps across industries like finance, mobility, retail, and entertainment are already using First-impact Ads to accelerate installs and build sustainable user bases. By securing a place on new devices, they’ve unlocked growth opportunities that traditional channels can’t provide.
 

Ready to explore a new path?

This video is just the beginning. With FIA, your app can move past crowded spaces and reach users where adoption truly begins.
 
Watch the video to learn more, and stay tuned for upcoming content where we’ll dive into the formats and success stories behind this solution.

If you’re ready to get ahead of the competition, let’s talk.
 

 

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Blog cover (89)

Blog cover (89)

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