--- title: How data and creativity come together to build high-impact campaigns in LATAM description: Discover how data and creativity work together to power high-impact mobile campaigns in LATAM. Insights from Mariano Abruzzini, Head of Sales LATAM at Singular. image: https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(61).png --- [![logo__white](https://blog.rocketlab.ai/hubfs/logo__white.svg) ![Logo_RocketLab](https://blog.rocketlab.ai/hubfs/Logo_RocketLab.svg)](https://www.rocketlab.ai/?hsLang=en) - [SOLUTIONS](https://www.rocketlab.ai/?hsLang=en) [First-impact Ads](https://www.rocketlab.ai/solutions/fia?hsLang=en) [Apple Search Ads](https://www.rocketlab.ai/solutions/asa?hsLang=en) [Programmatic Ads](https://www.rocketlab.ai/solutions/programmatic?hsLang=en) [Reach Beyond](https://www.rocketlab.ai/solutions/reach-beyond?hsLang=en) [Braze](https://www.rocketlab.ai/braze?hsLang=en) - [SUCCESS STORIES](https://www.rocketlab.ai/success-stories?hsLang=en) - [PARTNERS](https://www.rocketlab.ai/partners?hsLang=en) - [PUBLISHERS](https://www.rocketlab.ai/publishers?hsLang=en) - [COMPANY](https://www.rocketlab.ai/about-us?hsLang=en) [Hiring](https://www.rocketlab.ai/hiring?hsLang=en) [About us](https://www.rocketlab.ai/about-us?hsLang=en) [CONTACT US](https://blog.rocketlab.ai/en/how-data-and-creativity-build-high-impact-campaigns-latam#popup_contact-us) - [English](https://blog.rocketlab.ai/en/how-data-and-creativity-build-high-impact-campaigns-latam) - [Español](https://blog.rocketlab.ai/datos-creatividad-campañas-mobile-latam) English ## Contact Us # How data and creativity come together to build high-impact campaigns in LATAM ![estrategias-ASO-app-posicionamiento](https://blog.rocketlab.ai/hs-fs/hubfs/estrategias-ASO-app-posicionamiento.jpg?width=1024&height=576&name=estrategias-ASO-app-posicionamiento.jpg) In this edition of Ping Pong, we sat down with Mariano Abruzzini, Head of Sales LATAM at Singular, to discuss the challenges of working with data in the dynamic mobile marketing ecosystem of Latin America.   For Mariano, the biggest hurdle isn't just accessing data. It's about organizing it, connecting it, and being able to trust it. The ecosystem is fragmented, and the lack of integration between sources often makes data-driven decision-making more difficult than expected.   Within this context, he highlighted his favorite Rocket Lab solution: **First-impact Ads**. The reason? It offers traceability from the very first moment, which is essential for understanding the user journey from the outset.   But success doesn't depend on data alone. As Mariano explains, what truly makes a difference is the combination of clear analysis and impactful creative. “Data helps us make decisions. Creativity helps us connect with people. One without the other doesn’t go far.”   A short but powerful reminder of what it takes to build stronger campaigns in the region. 🎥 Watch the full video to hear Mariano’s take on the present and future of mobile growth.   **![loop-ventas-retencion-usuarios](https://blog.rocketlab.ai/hs-fs/hubfs/loop-ventas-retencion-usuarios.png?width=740&height=400&name=loop-ventas-retencion-usuarios.png)** **![loop-ventas-retencion-usuarios](https://blog.rocketlab.ai/hs-fs/hubfs/loop-ventas-retencion-usuarios.png?width=740&height=400&name=loop-ventas-retencion-usuarios.png)** > [          View this post on Instagram                      ](https://www.instagram.com/reel/DMsgVS_Ra91/?utm_source=ig_embed&utm_campaign=loading) > > [A post shared by Rocket Lab | The App Growth Hub (@rocketlab.squad)](https://www.instagram.com/reel/DMsgVS_Ra91/?utm_source=ig_embed&utm_campaign=loading)   ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) --- ### Subscribe to our newsletter ### Recent Posts ![](https://blog.rocketlab.ai/hubfs/portada_betting_2%20(3).png) Published Jul, 02, 2026 ##### [How do betting apps grow in a regulated market? Creative, strategy, and context](https://blog.rocketlab.ai/en/betting-apps-growth-regulated-market?hsLang=en) [Read more](https://blog.rocketlab.ai/en/betting-apps-growth-regulated-market?hsLang=en) ![](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(2)-1.png) Published Jul, 01, 2026 ##### [Volume vs. quality: what are you really optimizing for?](https://blog.rocketlab.ai/en/blog/volume-vs-quality-app-growth?hsLang=en) [Read more](https://blog.rocketlab.ai/en/blog/volume-vs-quality-app-growth?hsLang=en) ![](https://blog.rocketlab.ai/hubfs/Cover%20Blog_Casos%20de%20exito%20(20).png) Published Jun, 03, 2026 ##### [How McDonald’s Costa Rica increased revenue by 2.6x with interactive creatives and retargeting](https://blog.rocketlab.ai/en/mcdonalds-costa-rica-mraid-retargeting-revenue-growth?hsLang=en) [Read more](https://blog.rocketlab.ai/en/mcdonalds-costa-rica-mraid-retargeting-revenue-growth?hsLang=en) ##### [All posts](https://blog.rocketlab.ai/en) ##### [Rocket lab](https://blog.rocketlab.ai/en/tag/rocket-lab) ##### [Case studies](https://blog.rocketlab.ai/en/tag/case-studies) ##### [Rocket voices](https://blog.rocketlab.ai/en/tag/rocket-voices) [![Logo(1)](https://blog.rocketlab.ai/hubfs/Logo(1).png)](https://www.rocketlab.ai/?hsLang=en) - [![linkedin](https://blog.rocketlab.ai/hubfs/linkedin.png)](https://www.linkedin.com/company/rocket-lab-unlock-new-growth-today/about/) - [![instagram](https://blog.rocketlab.ai/hubfs/instagram.png)](https://www.instagram.com/rocketlabsquad/) - [![youtube](https://blog.rocketlab.ai/hubfs/youtube.png)](https://www.youtube.com/channel/UCrdlfd2d5ocxr0mbNwFrFig) - [![apple-podcasts 1-1](https://blog.rocketlab.ai/hubfs/apple-podcasts%201-1.png)](https://podcasts.apple.com/es/podcast/hablemos-de-mobile-marketing/id1560175049?l=en) - [![Component 1(2)](https://blog.rocketlab.ai/hubfs/Component%201(2).png)](https://open.spotify.com/show/6fuFRcLX4a6JLj7DLR21AC)