--- title: How to use OEM advertising for user acquisition and retention description: Learn how OEM advertising and First-impact Ads support mobile app growth across discovery, acquisition, and retention with a flexible, full-funnel approach. image: https://blog.rocketlab.ai/hubfs/R-Reels_Cover%20Blog_TEMPLATE%20(3).png --- [![logo__white](https://blog.rocketlab.ai/hubfs/logo__white.svg) ![Logo_RocketLab](https://blog.rocketlab.ai/hubfs/Logo_RocketLab.svg)](https://www.rocketlab.ai/?hsLang=en) - [SOLUTIONS](https://www.rocketlab.ai/?hsLang=en) [First-impact Ads](https://www.rocketlab.ai/solutions/fia?hsLang=en) [Apple Search Ads](https://www.rocketlab.ai/solutions/asa?hsLang=en) [Programmatic Ads](https://www.rocketlab.ai/solutions/programmatic?hsLang=en) [Reach Beyond](https://www.rocketlab.ai/solutions/reach-beyond?hsLang=en) [Braze](https://www.rocketlab.ai/braze?hsLang=en) - [SUCCESS STORIES](https://www.rocketlab.ai/success-stories?hsLang=en) - [PARTNERS](https://www.rocketlab.ai/partners?hsLang=en) - [PUBLISHERS](https://www.rocketlab.ai/publishers?hsLang=en) - [COMPANY](https://www.rocketlab.ai/about-us?hsLang=en) [Hiring](https://www.rocketlab.ai/hiring?hsLang=en) [About us](https://www.rocketlab.ai/about-us?hsLang=en) [CONTACT US](https://blog.rocketlab.ai/en/oem-advertising-app-growth-first-impact-ads#popup_contact-us) - [English](https://blog.rocketlab.ai/en/oem-advertising-app-growth-first-impact-ads) - [Español](https://blog.rocketlab.ai/oem-publicidad-adquisicion-retencion-usuarios) - [Português](https://blog.rocketlab.ai/pt/como-usar-publicidade-oem-aquisicao-retencao-usuarios) English ## Contact Us # How to use OEM advertising for user acquisition and retention ![estrategias-ASO-app-posicionamiento](https://blog.rocketlab.ai/hs-fs/hubfs/estrategias-ASO-app-posicionamiento.jpg?width=1024&height=576&name=estrategias-ASO-app-posicionamiento.jpg) Growth does not happen from a single channel. It happens when different touchpoints work together with a clear goal.   That is the idea behind First-impact Ads, our OEM solution built to support apps across the full user journey. It is not just one format or one placement. It is a flexible ecosystem designed to adapt to real business needs.   For apps looking to increase visibility, preloads place the app directly on new devices during setup, reaching users at a moment when attention and curiosity are high. For acquisition goals, native placements help brands connect with users in a natural way, without interrupting their experience. And when the focus shifts to retention or re-engagement, personalized communications create direct paths back into the app.   The goal is not only to generate installs. It is to support sustainable growth, from first contact to long-term value. In the video, we explain how this approach works in practice and how different formats come together to support real business challenges.If growth is the objective, integration makes the difference.     > [Ver esta publicación en Instagram](https://www.instagram.com/reel/DUtKQxtAGEa/?utm_source=ig_embed&utm_campaign=loading) > > [Una publicación compartida por Rocket Lab | The App Growth Hub (@rocketlab.squad)](https://www.instagram.com/reel/DUtKQxtAGEa/?utm_source=ig_embed&utm_campaign=loading)   ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) --- ### Subscribe to our newsletter ### Recent Posts ![](https://blog.rocketlab.ai/hubfs/portada_betting_2%20(3).png) Published Jul, 02, 2026 ##### [How do betting apps grow in a regulated market? 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