At this year’s App Growth Summit Brazil, Rocket Lab’s Country Manager for Brazil, Daniel Simões, joined Maeve Lospennaro from Globo and Danilo Acrina from Magalu to explore a topic still new to many mobile marketers in Brazil. They discussed how combining Apple Ads and Custom Product Pages (CPPs) can significantly improve iOS app growth and conversion rates in the Brazilian App Store.
Daniel opened with a question to the audience: “Who here is already using Custom Product Pages?” Only a few hands went up, confirming the panel’s belief that while many marketers are familiar with Apple Search Ads as a way to appear in the App Store, far fewer understand how CPPs can help increase iOS user acquisition in Brazil and improve campaign performance.
Why Apple Ads matter for iOS app growth in Brazil
Apple Ads is Apple’s advertising platform for reaching high-intent users directly in the App Store. It connects apps with people at the exact moment they are searching for an app or category, making it one of the most effective channels for iOS user acquisition in Brazil.
This precision targeting matters because it allows you to reach users who already have a need or interest. This increases conversion rates, improves campaign efficiency, and often leads to higher revenue thanks to the strong purchasing power of iOS users in Brazil.
The role of Custom Product Pages in Apple Ads strategies
Custom Product Pages are personalized versions of your app’s store page in the App Store. Instead of sending every user to the same default page, you can create versions with screenshots, videos, and text that match the ad creative and the user’s intent. This approach increases relevance, improves conversion rates, and enables targeted campaigns for different audiences or keywords.
Globo and Magalu shared practical Apple Ads strategies for the Brazilian market, such as:
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Creating CPPs for brand campaigns, competitor targeting, and category-specific ads
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Using deep links to guide users directly to relevant in-app content
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Testing multiple creatives to identify what performs best for each audience
When creating CPPs, they recommend including screenshots that highlight the most relevant features for the target audience, short tutorials or previews that show how the app works, and promotional text that reinforces the benefit or offer featured in the ad.
Key takeaways from Rocket Lab’s panel at App Growth Summit Brazil
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Align Apple Ads creative with CPP content to maximize performance
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Use Custom Product Pages to go beyond a generic App Store listing and create relevant, high-converting experiences for each audience
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Measure success not only by installs but also by conversion rates, cost per tap, and post-install engagement
While Apple Ads and Custom Product Pages were the main focus of Rocket Lab’s panel in Brazil, the event was also an opportunity to connect with partners and discuss the full range of solutions we offer as an App Growth Hub. This includes Programmatic Ads, OEM placements, and CTV/OTT campaigns, all designed to help apps attract, acquire, and engage the right users at every stage of growth.
By sharing insights at App Growth Summit São Paulo, Rocket Lab reinforces its leadership in Apple Ads strategies in Brazil and continues to help apps unlock their full iOS growth potential.
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