--- title: Superdigital increased its average activation rate by 13% description: "Fintech application Superdigital joined Rocket Lab to generate activations: and increase the number of users who carry out in-app transactions." image: https://blog.rocketlab.ai/hubfs/superdigital%20en%20(2).png --- [![logo__white](https://blog.rocketlab.ai/hubfs/logo__white.svg) ![Logo_RocketLab](https://blog.rocketlab.ai/hubfs/Logo_RocketLab.svg)](https://www.rocketlab.ai/?hsLang=en) - [SOLUTIONS](https://www.rocketlab.ai/?hsLang=en) [First-impact Ads](https://www.rocketlab.ai/solutions/fia?hsLang=en) [Apple Search Ads](https://www.rocketlab.ai/solutions/asa?hsLang=en) [Programmatic Ads](https://www.rocketlab.ai/solutions/programmatic?hsLang=en) [Reach Beyond](https://www.rocketlab.ai/solutions/reach-beyond?hsLang=en) [Braze](https://www.rocketlab.ai/braze?hsLang=en) - [SUCCESS STORIES](https://www.rocketlab.ai/success-stories?hsLang=en) - [PARTNERS](https://www.rocketlab.ai/partners?hsLang=en) - [PUBLISHERS](https://www.rocketlab.ai/publishers?hsLang=en) - [COMPANY](https://www.rocketlab.ai/about-us?hsLang=en) [Hiring](https://www.rocketlab.ai/hiring?hsLang=en) [About us](https://www.rocketlab.ai/about-us?hsLang=en) [CONTACT US](https://blog.rocketlab.ai/en/superdigital-success-story-case-rocketlab#popup_contact-us) - [English](https://blog.rocketlab.ai/en/superdigital-success-story-case-rocketlab) - [Español](https://blog.rocketlab.ai/superdigital-caso-exito-rocketlab) - [Português](https://blog.rocketlab.ai/pt/superdigital-case-sucesso-rocketlab) English ## Contact Us # Superdigital increased its average activation rate by 13% ### Fintech application Superdigital joined Rocket Lab to generate activations and increase the number of users who carry out in-app transactions. ![e1dfe5_cf44649157d74c3e82cce34b10c0e828_mv2](https://blog.rocketlab.ai/hs-fs/hubfs/e1dfe5_cf44649157d74c3e82cce34b10c0e828_mv2.webp?width=1110&name=e1dfe5_cf44649157d74c3e82cce34b10c0e828_mv2.webp) Superdigital is a Santander group Fintech present in Brazil and expanding to more than six Latin American countries. This application allows users to send and receive money, organize expenses, use a card, and buy in a physical store or/online. Once users download the app and sign up, they immediately have access to various features such as Mastercard virtual prepaid cards, in-app loans, transfers, pix, bill pay, cell phone recharge, partner offers, and much more. ## **Goal** The objective of Superdigital was to get new users who not only open a bank account but also make a first deposit and carry out transactions in the application; this behavior translates into a quality user for Superdigital. To create an account with this app, you must download the application, have a valid ID, and be of legal age. From there, users can now move their money: transfer, deposit and borrow in their new Superdigital account. ## **Solution** Rocket Lab created an acquisition campaign [focused on](https://blog.rocketlab.ai/en-us/ads-retargeting-apps?hsLang=en)highly engaged users, reaching a larger scale of conversions than most players in its media mix. Rocket Lab's great differential was delivering clean, high-quality ad network and programmatic traffic through a secure cost-per-acquisition (CPA) model, providing a return on investment. Rocket Lab was one of the most stable media for Superdigital, besides Google and Facebook, always bringing excellent results within the target. ## **Campaign results** ![success-metrics-superdigital-rocketlab (2)](https://blog.rocketlab.ai/hs-fs/hubfs/success-metrics-superdigital-rocketlab%20(2).png?width=740&height=400&name=success-metrics-superdigital-rocketlab%20(2).png)![success-metrics-superdigital-rocketlab](https://blog.rocketlab.ai/hs-fs/hubfs/success-metrics-superdigital-rocketlab%20(2).png?width=740&height=400&name=success-metrics-superdigital-rocketlab%20(2).png) **![superdigital EN](https://blog.rocketlab.ai/hs-fs/hubfs/superdigital%20EN.png?width=740&height=400&name=superdigital%20EN.png)** **![e1dfe5_80984fd99fb747ae9462f1c42846d860_mv2](https://blog.rocketlab.ai/hs-fs/hubfs/e1dfe5_80984fd99fb747ae9462f1c42846d860_mv2.webp?width=941&name=e1dfe5_80984fd99fb747ae9462f1c42846d860_mv2.webp)** Superdigital achieved a 12.5% ​​increase in the average opening rate: the number of users who installed the app but also opened an account. In addition, the average activation rate increased 13%: the number of users who made in-app transactions after registering. Beyond the opening of accounts, Rocket Lab brought high-quality traffic, which was reflected in users with a high capacity for engagement. In other words, thanks to users' lifetime value (LTV), Superdigital could scale its campaigns while keeping the cost per acquisition stable.   > ***“Together with Rocket lab we were able to scale the campaign, increasing Superdigital activations by 13% and keeping the CPA stable. His team always got us clean, high-quality traffic. We hope to continue growing together!"*** **Raul Bacelar - Executive Marketing and Performance Manager LATAM, Superdigital** --- ### Subscribe to our newsletter ### Recent Posts ![](https://blog.rocketlab.ai/hubfs/portada_betting_2%20(3).png) Published Jul, 02, 2026 ##### [How do betting apps grow in a regulated market? 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