--- title: Rocket Lab Blog | Rocket Reels description: Rocket Reels | Insights & Industry news for App Marketers. --- [![logo\_\_white](https://blog.rocketlab.ai/hubfs/logo__white.svg) ![Logo\_RocketLab](https://blog.rocketlab.ai/hubfs/Logo_RocketLab.svg)](https://www.rocketlab.ai/?hsLang=en) - [SOLUTIONS](https://www.rocketlab.ai/?hsLang=en) [First-impact Ads](https://www.rocketlab.ai/solutions/fia?hsLang=en) [Apple Search Ads](https://www.rocketlab.ai/solutions/asa?hsLang=en) [Programmatic Ads](https://www.rocketlab.ai/solutions/programmatic?hsLang=en) [Reach Beyond](https://www.rocketlab.ai/solutions/reach-beyond?hsLang=en) [Braze](https://www.rocketlab.ai/braze?hsLang=en) - [SUCCESS STORIES](https://www.rocketlab.ai/success-stories?hsLang=en) - [PARTNERS](https://www.rocketlab.ai/partners?hsLang=en) - [PUBLISHERS](https://www.rocketlab.ai/publishers?hsLang=en) - [COMPANY](https://www.rocketlab.ai/about-us?hsLang=en) [Hiring](https://www.rocketlab.ai/hiring?hsLang=en) [About us](https://www.rocketlab.ai/about-us?hsLang=en) [CONTACT US](https://blog.rocketlab.ai/en/tag/rocket-reels#popup_contact-us) - [English](https://blog.rocketlab.ai/en/tag/rocket-reels) - [Español](https://blog.rocketlab.ai/tag/rocket-reels) - [Português](https://blog.rocketlab.ai/pt/tag/rocket-reels) English ## Contact Us # *EMPOWERING COMMUNITY* Meet Rocket Lab dedicated content repository! When we grow together, we thrive together. This platform is our way of fulfilling that commitment by sharing our knowledge and resources, empowering the mobile media industry to succeed and innovate. Search [Blog](https://blog.rocketlab.ai/en/tag/blog) [Rocket Reels](https://blog.rocketlab.ai/en/tag/rocket-reels) [Rocket Voices](https://blog.rocketlab.ai/en/tag/rocket-voices) [Success Stories](https://blog.rocketlab.ai/en/tag/success-stories) [Community](https://blog.rocketlab.ai/en/tag/community) [Press & News](https://blog.rocketlab.ai/en/tag/press-news) ## FEATURED ![Image How McDonald’s Costa Rica increased revenue by 2.6x with interactive creatives and retargeting](https://blog.rocketlab.ai/hubfs/Cover%20Blog_Casos%20de%20exito%20(20).png) ### How McDonald’s Costa Rica increased revenue by 2.6x with interactive creatives and retargeting 3 Jun 2026 [READ MORE](https://blog.rocketlab.ai/en/mcdonalds-costa-rica-mraid-retargeting-revenue-growth) ![Image How to use OEM advertising for user acquisition and retention](https://blog.rocketlab.ai/hubfs/R-Reels_Cover%20Blog_TEMPLATE%20(3).png) ### How to use OEM advertising for user acquisition and retention 13 Feb 2026 [READ MORE](https://blog.rocketlab.ai/en/oem-advertising-app-growth-first-impact-ads) ![Image Why the future of programmatic mobile is DSP-agnostic](https://blog.rocketlab.ai/hubfs/Event%20Vertical%20(4)-1.png) ### Why the future of programmatic mobile is DSP-agnostic 7 Jul 2026 [READ MORE](https://blog.rocketlab.ai/en/why-the-future-of-programmatic-mobile-is-dsp-agnostic) [ALL CONTENT](https://blog.rocketlab.ai/en) [Blog](https://blog.rocketlab.ai/en/tag/blog) [Rocket Reels](https://blog.rocketlab.ai/en/tag/rocket-reels) [Rocket Voices](https://blog.rocketlab.ai/en/tag/rocket-voices) [Success Stories](https://blog.rocketlab.ai/en/tag/success-stories) [Community](https://blog.rocketlab.ai/en/tag/community) [Press & News](https://blog.rocketlab.ai/en/tag/press-news) ALL CONTENT BLOG ROCKET REELS ROCKET VOICES SUCCESS STORIES COMMUNITY PRESS & NEWS ### rocket reels ![Image The cheapest install is not always the best investment](https://blog.rocketlab.ai/hubfs/R-Reels_Cover%20Blog_TEMPLATE%20(7).png) ### The cheapest install is not always the best investment 9 Sep 2026 [READ MORE](https://blog.rocketlab.ai/en/lifetime-value-vs-cpi-mobile-app-growth) ![Image CPI, ROAS, and installs are improving. Why isn](https://blog.rocketlab.ai/hubfs/R-Reels_Cover%20Blog_TEMPLATE%20(5)-1.png) ### CPI, ROAS, and installs are improving. Why isn't your app growth? 11 Aug 2026 [READ MORE](https://blog.rocketlab.ai/en/cpi-roas-installs-app-growth) ![Image Volume vs. quality: what are you really optimizing for?](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(2)-1.png) ### Volume vs. quality: what are you really optimizing for? 1 Jul 2026 [READ MORE](https://blog.rocketlab.ai/en/blog/volume-vs-quality-app-growth) ![Image How to use OEM advertising for user acquisition and retention](https://blog.rocketlab.ai/hubfs/R-Reels_Cover%20Blog_TEMPLATE%20(3).png) ### How to use OEM advertising for user acquisition and retention 13 Feb 2026 [READ MORE](https://blog.rocketlab.ai/en/oem-advertising-app-growth-first-impact-ads) ![Image How App Growth strategies are changing in 2026](https://blog.rocketlab.ai/hubfs/R-Reels_Cover%20Blog_TEMPLATE.png) ### How App Growth strategies are changing in 2026 26 Jan 2026 [READ MORE](https://blog.rocketlab.ai/en/app-growth-strategy-2026-consultative-approach) ![Image Why the smartest apps start preparing for Black Friday months in advance](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(90).png) ### Why the smartest apps start preparing for Black Friday months in advance 3 Nov 2025 [READ MORE](https://blog.rocketlab.ai/en/why-smartest-apps-start-preparing-for-black-friday-rocket-lab) ![Image Get discovered on the App Store with Apple Ads](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(84).png) ### Get discovered on the App Store with Apple Ads 2 Oct 2025 [READ MORE](https://blog.rocketlab.ai/en/get-discovered-on-the-app-store-with-apple-ads) ![Image The best-kept secret of mobile advertising for Android apps](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(80).png) ### The best-kept secret of mobile advertising for Android apps 22 Sep 2025 [READ MORE](https://blog.rocketlab.ai/en/google-pai-android-app-growth) ![Image First-impact Ads is our OEM solution opening a new path for Android app growth](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(77).png) ### First-impact Ads is our OEM solution opening a new path for Android app growth 17 Sep 2025 [READ MORE](https://blog.rocketlab.ai/en/en/first-impact-ads-android-app-growth) ![Image Rocket Lab is the App Growth Hub for advanced app growth solutions](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(66).png) ### Rocket Lab is the App Growth Hub for advanced app growth solutions 5 Sep 2025 [READ MORE](https://blog.rocketlab.ai/en/app-growth-hub-advanced-app-growth-solutions) ![Image How First-impact Ads help build habits and long-term app growth](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(64).png) ### How First-impact Ads help build habits and long-term app growth 14 Aug 2025 [READ MORE](https://blog.rocketlab.ai/en/how-first-impact-ads-build-habits-long-term-app-growth) ![Image The role of a consultative partner in taking app growth further](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(54).png) ### The role of a consultative partner in taking app growth further 16 Jul 2025 [READ MORE](https://blog.rocketlab.ai/en/the-role-of-a-consultative-partner-in-taking-app-growth-further) ![Image Why using all Apple Ads placements can change your app growth strategy](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(48).png) ### Why using all Apple Ads placements can change your app growth strategy 8 Jul 2025 [READ MORE](https://blog.rocketlab.ai/en/why-using-all-apple-ads-placements-can-change-your-app-growth-strategy) ![Image Thinking of pausing your Apple Ads campaigns? Optimize them before switching them off](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(42).png) ### Thinking of pausing your Apple Ads campaigns? Optimize them before switching them off 13 Jun 2025 [READ MORE](https://blog.rocketlab.ai/en/thinking-of-pausing-your-apple-ads-campaigns-optimize-them-before-switching-them-off) ![Image 5 fundamentals to go from installs to real app growth](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(36).png) ### 5 fundamentals to go from installs to real app growth 14 May 2025 [READ MORE](https://blog.rocketlab.ai/en/5-fundamentals-installs-to-real-app-growth) ![Image The real challenge this Hot Sale isn’t visibility — it’s performance](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(31).png) ### The real challenge this Hot Sale isn’t visibility — it’s performance 6 May 2025 [READ MORE](https://blog.rocketlab.ai/en/hot-sale-campaign-performance-strategy) ![Image AI is not replacing marketers, it’s transforming mobile strategy](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(23).png) ### AI is not replacing marketers, it’s transforming mobile strategy 22 Apr 2025 [READ MORE](https://blog.rocketlab.ai/en/ai-transforming-mobile-strategy) ![Image The way we retarget users today is changing how apps grow](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(26).png) ### The way we retarget users today is changing how apps grow 15 Apr 2025 [READ MORE](https://blog.rocketlab.ai/en/the-way-we-retarget-users-is-changing-how-apps-grow) ![Image Conversions drop when mobile ads miss the mark with targeting and timing](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(18).png) ### Conversions drop when mobile ads miss the mark with targeting and timing 10 Apr 2025 [READ MORE](https://blog.rocketlab.ai/en/conversions-drop-mobile-ads-targeting-timing) ![Image How hyper segmentation in advertising with First-impact Ads increases conversions in real time](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels.png) ### How hyper segmentation in advertising with First-impact Ads increases conversions in real time 26 Mar 2025 [READ MORE](https://blog.rocketlab.ai/en/hyper-segmentation-advertising-first-impact-ads-conversions) ![Image Braze by Rocket Lab helps brands strengthen engagement and retention](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(2).png) ### Braze by Rocket Lab helps brands strengthen engagement and retention 17 Mar 2025 [READ MORE](https://blog.rocketlab.ai/en/beyond-engagement-braze-rocketlab) ![Image First-impact Ads get your app into users](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(4)-1.png) ### First-impact Ads get your app into users' hands before anyone else 5 Mar 2025 [READ MORE](https://blog.rocketlab.ai/en/first-impact-ads-preinstalled-apps) ![Image Don’t let competitors steal your app’s traffic—take control now](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(8).png) ### Don’t let competitors steal your app’s traffic—take control now 26 Feb 2025 [READ MORE](https://blog.rocketlab.ai/en/brand-protection-apple-search-ads) ![Image Are your programmatic campaigns wasting budget? Let’s talk transparency.](https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(14).png) ### Are your programmatic campaigns wasting budget? Let’s talk transparency. 7 Feb 2025 [READ MORE](https://blog.rocketlab.ai/en/are-your-programmatic-campaigns-wasting-budget-transparency) ![Group 4](https://blog.rocketlab.ai/hubfs/Group%204.svg) - [SOLUTIONS](https://www.rocketlab.ai/?hsLang=en#solutions) [FIRST IMPACT ADS](https://www.rocketlab.ai/solutions/fia?hsLang=en) [APPLE SEARCH ADS](https://www.rocketlab.ai/solutions/asa?hsLang=en) [PROGRAMMATIC ADS](https://www.rocketlab.ai/solutions/programmatic?hsLang=en) [REACH BEYOND](https://www.rocketlab.ai/solutions/reach-beyond?hsLang=en) - [SUCCESS STORIES](https://www.rocketlab.ai/success-stories?hsLang=en) - [RESOURCES](https://blog.rocketlab.ai/en) - [PARTNERS](https://www.rocketlab.ai/partners?hsLang=en) - [PUBLISHERS](https://www.rocketlab.ai/publishers?hsLang=en) - [COMPANY](https://www.rocketlab.ai/about-us?hsLang=en) [HIRING](https://www.rocketlab.ai/hiring?hsLang=en) [ABOUT US](https://www.rocketlab.ai/about-us?hsLang=en) - CONTACTO ® 2026 Rocket Lab / [Privacy Policy](https://www.rocketlab.ai/privacy-policy?hsLang=en) / [Cookie Policy](https://www.rocketlab.ai/cookie-policy?hsLang=en)