--- title: How ViX expanded its streaming audience in Latin America and the U.S. with Rocket Lab description: ViX expanded its streaming audience in Latin America and the U.S. with Rocket Lab, achieving higher conversions, lower CPA, and significant subscription growth. image: https://blog.rocketlab.ai/hubfs/Success%20Stories_VIX.png --- [![logo__white](https://blog.rocketlab.ai/hubfs/logo__white.svg) ![Logo_RocketLab](https://blog.rocketlab.ai/hubfs/Logo_RocketLab.svg)](https://www.rocketlab.ai/?hsLang=en) - [SOLUTIONS](https://www.rocketlab.ai/?hsLang=en) [First-impact Ads](https://www.rocketlab.ai/solutions/fia?hsLang=en) [Apple Search Ads](https://www.rocketlab.ai/solutions/asa?hsLang=en) [Programmatic Ads](https://www.rocketlab.ai/solutions/programmatic?hsLang=en) [Reach Beyond](https://www.rocketlab.ai/solutions/reach-beyond?hsLang=en) [Braze](https://www.rocketlab.ai/braze?hsLang=en) - [SUCCESS STORIES](https://www.rocketlab.ai/success-stories?hsLang=en) - [PARTNERS](https://www.rocketlab.ai/partners?hsLang=en) - [PUBLISHERS](https://www.rocketlab.ai/publishers?hsLang=en) - [COMPANY](https://www.rocketlab.ai/about-us?hsLang=en) [Hiring](https://www.rocketlab.ai/hiring?hsLang=en) [About us](https://www.rocketlab.ai/about-us?hsLang=en) [CONTACT US](https://blog.rocketlab.ai/en/vix-streaming-growth-rocket-lab#popup_contact-us) - [English](https://blog.rocketlab.ai/en/vix-streaming-growth-rocket-lab) - [Español](https://blog.rocketlab.ai/vix-crecimiento-estrategia-rocketlab) - [Português](https://blog.rocketlab.ai/pt/vix-expansao-streaming-america-latina-eua-rocket-lab) English ## Contact Us # How ViX expanded its streaming audience in Latin America and the U.S. with Rocket Lab ![estrategias-ASO-app-posicionamiento](https://blog.rocketlab.ai/hs-fs/hubfs/estrategias-ASO-app-posicionamiento.jpg?width=1024&height=576&name=estrategias-ASO-app-posicionamiento.jpg) ViX, TelevisaUnivision’s Spanish-language streaming platform, is changing the way audiences experience premium content. In 2022, the brand teamed up with Rocket Lab to launch its app in Mexico and across Latin America—kickstarting a strategic partnership designed to accelerate its growth. With a rich lineup of original productions and live events, ViX set out to expand its presence and make a lasting impact in both the Mexican and U.S. markets. #### **GOAL** ViX aimed to grow its subscriber base in Mexico and the U.S. by maximizing install-to-subscription conversions and lowering customer acquisition costs (CPA), all while attracting high-value users with strong retention potential.   #### **Rocket Lab's solution** To achieve these goals, Rocket Lab implemented its Reach Beyond solution, optimizing ad inventory to connect with high-intent subscribers. The strategy included: - Using high-performing networks to attract users with strong conversion potential. - Timing campaigns with peak demand to maximize impact and efficiency. - Analyzing user behavior to identify and engage audiences ready to subscribe #### **campaign results**   This approach led to a significant increase in the install-to-subscription conversion rate in Mexico and exponential growth in the U.S., attracting users with a higher likelihood of long-term retention.   ![retencion-usuarios-capas](https://blog.rocketlab.ai/hs-fs/hubfs/retencion-usuarios-capas.png?width=740&height=400&name=retencion-usuarios-capas.png) ![user-generated-content-loop](https://blog.rocketlab.ai/hs-fs/hubfs/user-generated-content-loop.png?width=740&height=400&name=user-generated-content-loop.png)![subscriptions-growth-streaming-conversions-audience-efficiency-retention-engagement](https://blog.rocketlab.ai/hs-fs/hubfs/VIX%20CASE%20STUDY%20(3).png?width=740&height=592&name=VIX%20CASE%20STUDY%20(3).png)     Advertising efficiency also improved, with a lower CPA enabling scalable campaigns without sacrificing profitability. As a result, subscriptions grew by 202.62% in Mexico and 526.41% in the U.S., showcasing the impact of Rocket Lab’s strategy.   This growth was fueled by optimizing key time periods and continuously analyzing user behavior, ensuring higher-quality traffic and greater campaign effectiveness.   The insights gained set the stage for an even more sophisticated strategy in 2025, with expanded media diversification—further establishing ViX as a leading force in the streaming market.   “Rocket Lab has been a strategic partner of ours since day one, and we truly appreciate how they operate as an extension of our internal team. Thanks to their expertise in mobile growth, we have successfully reached our core audience and achieved remarkable increases in both the quality and quantity of conversions across all our key KPIs.” - Jair López. 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