AI is not replacing marketers, it’s transforming mobile strategy

In mobile marketing, AI is not here to take over. It is here to make everything work better.

While some still worry that automation will replace human expertise, the reality is that AI is becoming a key partner in programmatic media.

At Rocket Lab, we use AI and Machine Learning to improve campaigns in real time. This means better targeting, smarter bidding, and more relevant ads throughout the user journey.

The result is stronger acquisition, higher engagement, and insights that actually help teams grow.

Of course, AI only works when there is a clear strategy and the right people behind it.

If you want to understand how it all works, watch Bruno Ferreira, our Head of Sales, explain how we use AI to improve results in mobile campaigns.