Beep Saúde, the leading home healthcare company in Brazil, is transforming the healthcare experience and redefining how people access essential services—bringing lab tests and vaccinations straight to their homes with just a few taps. With operations in Rio de Janeiro, São Paulo, and Brasília, the company stands out for combining technology with a personal, human touch.
To keep growing its app and reaching more users on iOS, Beep partnered with Rocket Lab. With Rocket Lab’s expertise in Apple Search Ads, the brand significantly improved its visibility on the App Store and saw strong results in both reach and acquisition.
GOAL
Beep Saúde wanted to strengthen its mobile presence on iOS by increasing installs and driving high-quality user acquisition. The main objective was to improve campaign efficiency while reaching a more qualified audience in key cities across Brazil.
Rocket Lab used its ASA growth solution with a consultative and results-driven approach to reach these goals. This included:
Designing a custom ASA strategy to reach users actively searching for health-related services.
Optimizing keyword targeting to improve visibility for at-home testing and vaccination services.
Continuously monitoring performance to identify the most efficient segments for acquisition and reach.
This tailored approach ensured Beep Saúde connected with the right users—at the right moment—within a high-intent environment like the App Store.
In just one month, the Apple Search Ads strategy powered by Rocket Lab made a clear impact on Beep Saúde’s growth. The campaign drove a 49% increase in total installs on iOS, showing how well it connected with users actively searching for healthcare solutions.
ASA also became one of the brand’s most effective channels, accounting for 34% of all app acquisitions during the period and 51% of total iOS attributions.
Beyond conversions, the campaign also expanded Beep’s visibility, with a 32% boost in reach across iOS. And with an impressive Tap Through Rate of 5.11%, it was clear that the ads resonated with the right audience at the right time—turning searches into real actions.
Rocket Lab has been supporting Beep Saúde for over a year through multiple solutions. ASA now plays a key role in a diversified media mix, helping Beep reach a broader and more relevant audience across all user stages—from awareness to acquisition.
“Apple Search Ads campaigns with Rocket Lab brought significant gains to our mobile strategy and to our overall business. The channel helped us reach highly qualified users in a key market for us – iOS.”
— Vitor Monte, CMO at Beep Saúde
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