--- title: Braze by Rocket Lab helps brands strengthen engagement and retention description: Rocket Lab and Braze are redefining user engagement with AI-driven personalization, real-time data, and omnichannel strategies to build lasting user relationships. image: https://blog.rocketlab.ai/hubfs/Cover%20Blog_R-Reels%20(2).png --- [![logo__white](https://blog.rocketlab.ai/hubfs/logo__white.svg) ![Logo_RocketLab](https://blog.rocketlab.ai/hubfs/Logo_RocketLab.svg)](https://www.rocketlab.ai/?hsLang=en) - [SOLUTIONS](https://www.rocketlab.ai/?hsLang=en) [First-impact Ads](https://www.rocketlab.ai/solutions/fia?hsLang=en) [Apple Search Ads](https://www.rocketlab.ai/solutions/asa?hsLang=en) [Programmatic Ads](https://www.rocketlab.ai/solutions/programmatic?hsLang=en) [Reach Beyond](https://www.rocketlab.ai/solutions/reach-beyond?hsLang=en) [Braze](https://www.rocketlab.ai/braze?hsLang=en) - [SUCCESS STORIES](https://www.rocketlab.ai/success-stories?hsLang=en) - [PARTNERS](https://www.rocketlab.ai/partners?hsLang=en) - [PUBLISHERS](https://www.rocketlab.ai/publishers?hsLang=en) - [COMPANY](https://www.rocketlab.ai/about-us?hsLang=en) [Hiring](https://www.rocketlab.ai/hiring?hsLang=en) [About us](https://www.rocketlab.ai/about-us?hsLang=en) [CONTACT US](https://blog.rocketlab.ai/en/beyond-engagement-braze-rocketlab#popup_contact-us) - [English](https://blog.rocketlab.ai/en/beyond-engagement-braze-rocketlab) - [Español](https://blog.rocketlab.ai/braze-rocketlab-engagement-retencion) - [Português](https://blog.rocketlab.ai/pt/braze-rocketlab-engajamento-retencao) English ## Contact Us # Braze by Rocket Lab helps brands strengthen engagement and retention ![estrategias-ASO-app-posicionamiento](https://blog.rocketlab.ai/hs-fs/hubfs/estrategias-ASO-app-posicionamiento.jpg?width=1024&height=576&name=estrategias-ASO-app-posicionamiento.jpg) User engagement isn’t just about sending messages—it’s about creating experiences that matter.   That’s why Rocket Lab has partnered with **Braze**, a platform revolutionizing how brands connect with their audiences.   But what does this partnership mean for app growth?   Traditional marketing often stops at acquisition, but the real challenge starts after users install an app. **Keeping them engaged, activated, and loyal** requires a deeper understanding of their behavior. Braze makes this possible with **real-time data, automation, and AI-driven personalization**—ensuring every interaction feels relevant and timely.   Data alone isn’t enough for long-term retention—it’s how you use it. With Braze’s segmentation and omnichannel orchestration, brands can create seamless journeys across push, in-app, email, and more, delivering the right message at the right time. ### **Why Rocket Lab + Braze?** At Rocket Lab, we understand the power of precision marketing. By integrating Braze’s customer engagement technology with our expertise in user acquisition and programmatic advertising, we help brands grow their audience and keep it.   > [          Ver esta publicación en Instagram                      ](https://www.instagram.com/reel/DHTdyHixB8m/?utm_source=ig_embed&utm_campaign=loading) > > [Una publicación compartida por Rocket Lab | The App Growth Hub (@rocketlab.squad)](https://www.instagram.com/reel/DHTdyHixB8m/?utm_source=ig_embed&utm_campaign=loading) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png) ![Blog cover (89)](https://blog.rocketlab.ai/hs-fs/hubfs/Blog%20cover%20%20(89).png?width=1024&height=576&name=Blog%20cover%20%20(89).png)   --- ### Subscribe to our newsletter ### Recent Posts ![](https://blog.rocketlab.ai/hubfs/portada_betting_2%20(3).png) Published Jul, 02, 2026 ##### [How do betting apps grow in a regulated market? 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