Don’t let competitors steal your app’s traffic—take control now

When users search for your app, they should find you, not your competitors. However, with Apple Search Ads (ASA), brands can bid on your keywords and steal your traffic. 

This means your app could be pushed down in search results, leading potential users to a competitor instead of you. Without a solid Brand Protection strategy, your carefully acquired audience may never reach your app at all.

Why brand protection matters?

• Lost installs = lost revenue – High-intent users may install another app instead.

• Competitors gain, you lose – They leverage your brand’s demand to grow.

• Acquisition costs spike – Losing users means spending more to get them back.

Bidding on your brand keywords keeps your app at the top of search results, ensuring users find you first. A smart Apple Search Ads (ASA) strategy helps you stay competitive without overspending, bringing in quality users efficiently. Strengthening App Store Optimization (ASO) also boosts your visibility and builds trust with organic searchers.

At Rocket Lab, we help apps protect their brand and maximize ASA performance to drive real growth.

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