How Enjoei grew 232% in acquired users

Enjoei, an e-commerce app from Brazil, joined Rocket Lab to get users to make their first in-app purchase and also to increase engagement from existing users.

Enjoei is an e-commerce app available on the web and in apps for Android and iOS. The store is famous for selling men's and women's clothing and items from other categories, such as cell phones and electronics. Anyone over 18 can sell their clothes in their own stores on the platform, while customers can buy items directly from the owner.

Goal

Enjoei's main objective was to get “New Buyers”, that is, users who make their first purchase in the app. As a secondary goal, they wanted to get “recurring shoppers,” users who often make in-app purchases.

Solution

Rocket Lab created a user acquisition campaign for both operating systems, Android and iOS, with a CPA purchase model, using proprietary technology: Space.

Together with Enjoei, we generated over 100,000 sales transactions through the app, and over 26,000 new users came through Rocket Lab campaigns from October 2020 to May 2021.

Campaign Results

We reduced the average CAC for new buyers by 36% in just 6 months. At the same time, we grew from the beginning of the year to June by 232% of the users acquired. Traffic remained quality and healthy from the start, Rocket Lab covered everything with its anti-fraud regardless of what Enjoei was using with its own prevention technology, so it was more than protected throughout the campaign.

“Together with Rocket Lab, we have scaled the campaign 3x since we started, also achieving a CAC reduction of over 30%. The team understands our challenges and is constantly looking for improvements to optimize campaign performance and continue to grow. "

Mariana Moraes - Performance Marketing & Growth at enjoei.com