Growing an app on Android is not easy. Budgets are tight, competition is high, and most campaigns fight for the same users. But there is a solution that changes the game. Many marketers still overlook it: Google PAI (Preload App Install).
Why it works
Google PAI places your app as a suggestion during the setup of a brand-new Android device. At this moment, users are focused, with no distractions, and the recommendations come directly from the manufacturer, supported by Google.
The experience feels natural. Instead of forcing a download, it offers your app as a helpful option. That means higher interest and stronger conversion potential.
Exclusive inventory
The slots are limited. Not every competitor can be there, which makes your app more visible and trusted. And because the inventory comes straight from the source, it is fraud-free. Every impression delivers real value.
Measurable results
Apps using Google PAI often see up to three times higher retention compared to traditional channels. Even better, you only pay when the user downloads and opens your app. That makes it one of the most cost-effective ways to grow on Android.
Why it matters
In mobile marketing, efficiency is everything. Google PAI combines scale, exclusivity, and real outcomes. It is more than a channel. It is a chance to connect with users at the exact moment they start shaping habits on a new device.
At Rocket Lab, we are already working with apps to design Google PAI strategies that deliver sustainable growth. The question is simple: are you ready to unlock this secret for your app?
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