For an app to grow in the long run, getting downloads isn’t enough. What matters is keeping users and making your app part of their daily life.
First-impact Ads, our OEM solution, puts your app pre-installed on a device from the very first time it’s switched on. This helps users start using it sooner, build habits faster, and keep coming back.
When your app is there from day one, the chances they’ll keep it are much higher. Every push notification, every feature they try, reinforces the habit and strengthens their connection with your brand.
Around 90% of people stick with the first apps they use, which makes First-impact Ads a powerful way to earn a lasting spot in a user’s phone and routine.
At Rocket Lab, we use OEM not just to get installs, but to create lasting engagement and real growth over time.
Don’t just chase downloads. Earn a place in your user’s life.
Watch the full video and get in touch to learn more.