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Meet Rocket Lab dedicated content repository! When we grow together, we thrive together. This platform is our way of fulfilling that commitment by sharing our knowledge and resources, empowering the mobile media industry to succeed and innovate.

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FEATURED

Image How ViX expanded its streaming audience in Latin America and the U.S. with Rocket Lab

How ViX expanded its streaming audience in Latin America and the U.S. with Rocket Lab

11 Mar 2025 READ MORE
Image How hyper segmentation in advertising with First-impact Ads increases conversions in real time

How hyper segmentation in advertising with First-impact Ads increases conversions in real time

26 Mar 2025 READ MORE
Image Inside the first Grow with Braze event in Mexico

Inside the first Grow with Braze event in Mexico

9 Apr 2025 READ MORE

BLOG

  • Image World Cup 2026 mobile app marketing: how every app can win

    World Cup 2026 mobile app marketing: how every app can win

    14 May 2026 READ MORE
  • Image Why choosing a media channel first is the wrong way to plan app growth in LATAM

    Why choosing a media channel first is the wrong way to plan app growth in LATAM

    1 Apr 2026 READ MORE
  • Image What working with a mobile app growth partner in LATAM really looks like

    What working with a mobile app growth partner in LATAM really looks like

    12 Mar 2026 READ MORE
  • Image How to measure real app growth in LATAM beyond installs and CPI

    How to measure real app growth in LATAM beyond installs and CPI

    24 Feb 2026 READ MORE
  • Image How Nike increased first-purchase revenue by 154% during a high-season shopping period

    How Nike increased first-purchase revenue by 154% during a high-season shopping period

    20 Jan 2026 READ MORE
  • Image The best way to acquire high-value users in LATAM and increase app LTV

    The best way to acquire high-value users in LATAM and increase app LTV

    23 Dec 2025 READ MORE
  • Image The most effective strategies to grow a mobile app in LATAM

    The most effective strategies to grow a mobile app in LATAM

    18 Dec 2025 READ MORE
  • Image The best World Cup 2026 marketing strategies for mobile apps

    The best World Cup 2026 marketing strategies for mobile apps

    3 Dec 2025 READ MORE
  • Image The best mobile app growth partners in LATAM and how to choose the right one

    The best mobile app growth partners in LATAM and how to choose the right one

    28 Nov 2025 READ MORE
  • Image How to create ads that stop the scroll and turn attention into results

    How to create ads that stop the scroll and turn attention into results

    13 Nov 2025 READ MORE
  • Image More than a provider: Why clients say Rocket Lab

    More than a provider: Why clients say Rocket Lab's CS teams are a key differentiator

    6 Nov 2025 READ MORE
  • Image Reaching Android users in LATAM with OEM and DSP strategies you can’t ignore

    Reaching Android users in LATAM with OEM and DSP strategies you can’t ignore

    20 Oct 2025 READ MORE
  • Image How to run Apple Ads successfully in LATAM

    How to run Apple Ads successfully in LATAM

    8 Oct 2025 READ MORE
  • Image The best alternatives to Google and Meta for app growth in LATAM

    The best alternatives to Google and Meta for app growth in LATAM

    29 Sep 2025 READ MORE
  • Image How to succeed in high-traffic shopping events and keep the momentum going

    How to succeed in high-traffic shopping events and keep the momentum going

    26 Sep 2025 READ MORE
  • Image Retargeting strategies for mobile apps with Rocket Lab and Adikteev

    Retargeting strategies for mobile apps with Rocket Lab and Adikteev

    28 Aug 2025 READ MORE
  • Image Testing vs guessing: how to make creativity and performance speak the same language

    Testing vs guessing: how to make creativity and performance speak the same language

    11 Jun 2025 READ MORE
  • Image How OEM advertising improves visibility and retains users in mobile apps

    How OEM advertising improves visibility and retains users in mobile apps

    1 Nov 2024 READ MORE
  • Image Increase your app downloads and LTV with Apple Search Ads in LATAM

    Increase your app downloads and LTV with Apple Search Ads in LATAM

    29 Oct 2024 READ MORE
  • Image Why OEM advertising is a game changer for mobile app installs and user acquisition.

    Why OEM advertising is a game changer for mobile app installs and user acquisition.

    19 Sep 2024 READ MORE
  • Image The role of continuous learning and optimization in programmatic advertising for app growth

    The role of continuous learning and optimization in programmatic advertising for app growth

    12 Sep 2024 READ MORE
  • Image Grow your app with Apple Search Ads and reach more iOS users with Rocket Lab

    Grow your app with Apple Search Ads and reach more iOS users with Rocket Lab

    29 Aug 2024 READ MORE
  • Image Improve your mobile results and increase your revenue with planned strategies.

    Improve your mobile results and increase your revenue with planned strategies.

    31 Jul 2024 READ MORE
  • Image App growth made easy with Rocket Lab

    App growth made easy with Rocket Lab's retargeting strategies

    27 Jun 2024 READ MORE
  • Image How to maximize your app growth with user acquisition and retargeting

    How to maximize your app growth with user acquisition and retargeting

    12 Jun 2024 READ MORE
  • Image Looking to win gold at the 2024 Olympics? Discover how mobile retargeting can take your app to the podium.

    Looking to win gold at the 2024 Olympics? Discover how mobile retargeting can take your app to the podium.

    3 Jun 2024 READ MORE
  • Image Turn every Euro Cup match into a victory for your app retargeting and awareness strategy

    Turn every Euro Cup match into a victory for your app retargeting and awareness strategy

    21 May 2024 READ MORE
  • Image American Cup: The perfect playing field for your retargeting strategy

    American Cup: The perfect playing field for your retargeting strategy

    21 May 2024 READ MORE
  • Image How User Retention Drives Brand Growth

    How User Retention Drives Brand Growth

    1 Dec 2023 READ MORE
  • Image User Acquisition in Fintech: The Scenario in Brazil

    User Acquisition in Fintech: The Scenario in Brazil

    11 Oct 2023 READ MORE
  • Image How to Optimize Your Retargeting Strategy and Calculate CAC

    How to Optimize Your Retargeting Strategy and Calculate CAC

    25 Sep 2023 READ MORE
  • Image The chosen menu in Mexico is streaming

    The chosen menu in Mexico is streaming

    22 Sep 2023 READ MORE
  • Image Rocket Shield, Rocket Lab

    Rocket Shield, Rocket Lab's anti-fraud guarantee

    5 Sep 2023 READ MORE
  • Image Inventory purchase: optimize your app with performance marketing

    Inventory purchase: optimize your app with performance marketing

    4 Jul 2023 READ MORE
  • Image Fraud: current status and Analysis in the mobile app industry

    Fraud: current status and Analysis in the mobile app industry

    21 Jun 2023 READ MORE
  • Image Mobile Fraud: How to protect your app?

    Mobile Fraud: How to protect your app?

    13 Jun 2023 READ MORE
  • Image Mobile App Glossary: ​​what you need to know

    Mobile App Glossary: ​​what you need to know

    17 May 2023 READ MORE
  • Image Retargeting ads for apps

    Retargeting ads for apps

    15 Mar 2023 READ MORE
  • Image App retargeting: How it can help you grow in times of crisis?

    App retargeting: How it can help you grow in times of crisis?

    28 Feb 2023 READ MORE
  • Image What are the differences between retargeting and remarketing?

    What are the differences between retargeting and remarketing?

    9 Feb 2023 READ MORE
  • Image Best practices for mobile video ads

    Best practices for mobile video ads

    8 Dec 2022 READ MORE
  • Image Trends Black Friday 2023

    Trends Black Friday 2023

    24 Nov 2022 READ MORE
  • Image Successful ASO Positioning Strategies

    Successful ASO Positioning Strategies

    8 Nov 2022 READ MORE
  • Image Marketing strategies for Qatar 2022 World Cup

    Marketing strategies for Qatar 2022 World Cup

    19 Oct 2022 READ MORE
  • Image How to make your app grow in LATAM

    How to make your app grow in LATAM

    22 Sep 2022 READ MORE
  • Image LTV of your app: how it works and why is it so important?

    LTV of your app: how it works and why is it so important?

    7 Sep 2022 READ MORE
  • Image Content marketing strategies for apps

    Content marketing strategies for apps

    26 Aug 2022 READ MORE
  • Image Cross Selling: the benefits of implementing it in an app

    Cross Selling: the benefits of implementing it in an app

    12 Aug 2022 READ MORE
  • Image Successful ASO Positioning Techniques

    Successful ASO Positioning Techniques

    12 Aug 2022 READ MORE
  • Image Six ways a mobile app can improve your brand’s client interaction

    Six ways a mobile app can improve your brand’s client interaction

    8 Aug 2022 READ MORE
  • Image How to monetize your app

    How to monetize your app

    2 Aug 2022 READ MORE
  • Image Google plans to split its ad-tech business

    Google plans to split its ad-tech business

    2 Aug 2022 READ MORE
  • Image Amanda Santana at Neon

    Amanda Santana at Neon

    22 Jul 2022 READ MORE
  • Image What the mobile application market left us in 2021

    What the mobile application market left us in 2021

    7 Jun 2022 READ MORE
  • Image How to get featured in the App Store and Google Play

    How to get featured in the App Store and Google Play

    31 May 2022 READ MORE
  • Image How To Evaluate a New User Acquisition Channel?

    How To Evaluate a New User Acquisition Channel?

    17 May 2022 READ MORE
  • Image Upgrade or die app! Sincerely, Apple.

    Upgrade or die app! Sincerely, Apple.

    10 May 2022 READ MORE
  • Image UA strategies that every app needs

    UA strategies that every app needs

    9 May 2022 READ MORE
  • Image How to create a frictionless install experience for mobile apps

    How to create a frictionless install experience for mobile apps

    26 Apr 2022 READ MORE
  • Image Do You Need An In-House Creative Department?

    Do You Need An In-House Creative Department?

    20 Apr 2022 READ MORE
  • Image Storytelling for user retention in apps

    Storytelling for user retention in apps

    11 Apr 2022 READ MORE
  • Image How To Ensure Your Mobile Game Will Survive Soft Launch?

    How To Ensure Your Mobile Game Will Survive Soft Launch?

    5 Apr 2022 READ MORE
  • Image Why did the CPMs increase after Apple

    Why did the CPMs increase after Apple's ATT policy?

    28 Mar 2022 READ MORE
  • Image Explaining the most known mobile KPIs and metrics

    Explaining the most known mobile KPIs and metrics

    18 Mar 2022 READ MORE
  • Image Why does the performance of your app matter?

    Why does the performance of your app matter?

    14 Mar 2022 READ MORE
  • Image Will superapps be the future of LATAM?

    Will superapps be the future of LATAM?

    3 Mar 2022 READ MORE
  • Image eCommerce Apps in Brazil: Growth and Future

    eCommerce Apps in Brazil: Growth and Future

    3 Mar 2022 READ MORE
  • Image The growth of the Fintechs in the World and EMEA 🌍 🚀

    The growth of the Fintechs in the World and EMEA 🌍 🚀

    3 Mar 2022 READ MORE
  • Image How Rocket Lab supports mobile app growth for delivery companies 🚀

    How Rocket Lab supports mobile app growth for delivery companies 🚀

    3 Mar 2022 READ MORE
  • Image Why does diversifying the number of partners help your app grow?

    Why does diversifying the number of partners help your app grow?

    2 Feb 2022 READ MORE
  • Image 5 Strategies for effective app-onboarding

    5 Strategies for effective app-onboarding

    27 Jan 2022 READ MORE
  • Image Mobile gaming 2021 review and what to expect for 2022

    Mobile gaming 2021 review and what to expect for 2022

    14 Jan 2022 READ MORE
  • Image What is a Deep link and how can your app profit from it?

    What is a Deep link and how can your app profit from it?

    3 Jan 2022 READ MORE
  • Image What are ATT and SKAdNetwork?

    What are ATT and SKAdNetwork?

    2 Dec 2021 READ MORE
  • Image How can creatives change and improve your App Store?

    How can creatives change and improve your App Store?

    25 Nov 2021 READ MORE
  • Image What is Click Flooding and how to stop it?

    What is Click Flooding and how to stop it?

    20 Jul 2021 READ MORE
  • Image The explosion of mobile games revenue and downloads in 2021 🚀

    The explosion of mobile games revenue and downloads in 2021 🚀

    16 Jun 2021 READ MORE

Rocket Reels

  • Image How to use OEM advertising for user acquisition and retention

    How to use OEM advertising for user acquisition and retention

    13 Feb 2026 READ MORE
  • Image How App Growth strategies are changing in 2026

    How App Growth strategies are changing in 2026

    26 Jan 2026 READ MORE
  • Image Why the smartest apps start preparing for Black Friday months in advance

    Why the smartest apps start preparing for Black Friday months in advance

    3 Nov 2025 READ MORE
  • Image Get discovered on the App Store with Apple Ads

    Get discovered on the App Store with Apple Ads

    2 Oct 2025 READ MORE
  • Image The best-kept secret of mobile advertising for Android apps

    The best-kept secret of mobile advertising for Android apps

    22 Sep 2025 READ MORE
  • Image First-impact Ads is our OEM solution opening a new path for Android app growth

    First-impact Ads is our OEM solution opening a new path for Android app growth

    17 Sep 2025 READ MORE
  • Image Rocket Lab is the App Growth Hub for advanced app growth solutions

    Rocket Lab is the App Growth Hub for advanced app growth solutions

    5 Sep 2025 READ MORE
  • Image How First-impact Ads help build habits and long-term app growth

    How First-impact Ads help build habits and long-term app growth

    14 Aug 2025 READ MORE
  • Image The role of a consultative partner in taking app growth further

    The role of a consultative partner in taking app growth further

    16 Jul 2025 READ MORE
  • Image Why using all Apple Ads placements can change your app growth strategy

    Why using all Apple Ads placements can change your app growth strategy

    8 Jul 2025 READ MORE
  • Image Thinking of pausing your Apple Ads campaigns? Optimize them before switching them off

    Thinking of pausing your Apple Ads campaigns? Optimize them before switching them off

    13 Jun 2025 READ MORE
  • Image 5 fundamentals to go from installs to real app growth

    5 fundamentals to go from installs to real app growth

    14 May 2025 READ MORE
  • Image The real challenge this Hot Sale isn’t visibility — it’s performance

    The real challenge this Hot Sale isn’t visibility — it’s performance

    6 May 2025 READ MORE
  • Image AI is not replacing marketers, it’s transforming mobile strategy

    AI is not replacing marketers, it’s transforming mobile strategy

    22 Apr 2025 READ MORE
  • Image The way we retarget users today is changing how apps grow

    The way we retarget users today is changing how apps grow

    15 Apr 2025 READ MORE
  • Image Conversions drop when mobile ads miss the mark with targeting and timing

    Conversions drop when mobile ads miss the mark with targeting and timing

    10 Apr 2025 READ MORE
  • Image How hyper segmentation in advertising with First-impact Ads increases conversions in real time

    How hyper segmentation in advertising with First-impact Ads increases conversions in real time

    26 Mar 2025 READ MORE
  • Image Braze by Rocket Lab helps brands strengthen engagement and retention

    Braze by Rocket Lab helps brands strengthen engagement and retention

    17 Mar 2025 READ MORE
  • Image First-impact Ads get your app into users

    First-impact Ads get your app into users' hands before anyone else

    5 Mar 2025 READ MORE
  • Image Don’t let competitors steal your app’s traffic—take control now

    Don’t let competitors steal your app’s traffic—take control now

    26 Feb 2025 READ MORE
  • Image Are your programmatic campaigns wasting budget? Let’s talk transparency.

    Are your programmatic campaigns wasting budget? Let’s talk transparency.

    7 Feb 2025 READ MORE

Rocket Voices

  • Image Common mistakes in mobile programmatic strategies that limit App Growth

    Common mistakes in mobile programmatic strategies that limit App Growth

    19 Mar 2026 READ MORE
  • Image Efficiency under pressure: Why Xiaomi’s programmatic ecosystem enables more predictable app growth.

    Efficiency under pressure: Why Xiaomi’s programmatic ecosystem enables more predictable app growth.

    30 Oct 2025 READ MORE
  • Image The future of app growth belongs to those who simplify the chaos

    The future of app growth belongs to those who simplify the chaos

    23 Sep 2025 READ MORE
  • Image The secret strategy behind Black Friday success

    The secret strategy behind Black Friday success

    2 Sep 2025 READ MORE
  • Image What is Google PAI and why it’s changing how apps reach new users

    What is Google PAI and why it’s changing how apps reach new users

    31 Jul 2025 READ MORE
  • Image The best Apple Ads campaigns aren’t built on keywords. They’re built on behavioral insights.

    The best Apple Ads campaigns aren’t built on keywords. They’re built on behavioral insights.

    10 Jun 2025 READ MORE
  • Image Are you paying for installs that go nowhere?

    Are you paying for installs that go nowhere?

    14 Apr 2025 READ MORE
  • Image Retargeting isn’t dead—but it’s not what it used to be.

    Retargeting isn’t dead—but it’s not what it used to be.

    10 Apr 2025 READ MORE
  • Image How an App Growth Hub drives scalable app success strategies

    How an App Growth Hub drives scalable app success strategies

    9 Jan 2025 READ MORE

Success Stories

  • Image How Magalu used OEM advertising to cut CPA by 36% and increase purchase efficiency by 56%

    How Magalu used OEM advertising to cut CPA by 36% and increase purchase efficiency by 56%

    26 Mar 2026 READ MORE
  • Image iFood multiplies installs and lowers CPI with Rocket Lab’s integrated App Growth Hub strategy

    iFood multiplies installs and lowers CPI with Rocket Lab’s integrated App Growth Hub strategy

    9 Dec 2025 READ MORE
  • Image McDonald’s Chile grew in-app purchases and strengthened user loyalty with Rocket Lab

    McDonald’s Chile grew in-app purchases and strengthened user loyalty with Rocket Lab

    30 Sep 2025 READ MORE
  • Image What happened when 99 chose First-impact Ads for user acquisition in Brazil

    What happened when 99 chose First-impact Ads for user acquisition in Brazil

    5 Aug 2025 READ MORE
  • Image Liverpool Pocket increases purchases, average order value, and ad efficiency during Hot Sale with Rocket Lab

    Liverpool Pocket increases purchases, average order value, and ad efficiency during Hot Sale with Rocket Lab

    28 Jul 2025 READ MORE
  • Image Magalu grows installs and purchases with Apple Ads during a short sales period in January

    Magalu grows installs and purchases with Apple Ads during a short sales period in January

    12 Jun 2025 READ MORE
  • Image Netshoes scales installs and revenue while staying top of mind on the App Store.

    Netshoes scales installs and revenue while staying top of mind on the App Store.

    13 May 2025 READ MORE
  • Image Beep Saúde grows its iOS user base using Rocket Lab’s Apple Ads strategy.

    Beep Saúde grows its iOS user base using Rocket Lab’s Apple Ads strategy.

    9 Apr 2025 READ MORE
  • Image How ViX expanded its streaming audience in Latin America and the U.S. with Rocket Lab

    How ViX expanded its streaming audience in Latin America and the U.S. with Rocket Lab

    11 Mar 2025 READ MORE
  • Image Liverpool Pocket improves the ROAS of its campaigns with Rocket Lab by 29%

    Liverpool Pocket improves the ROAS of its campaigns with Rocket Lab by 29%

    5 Apr 2024 READ MORE
  • Image Rocket Lab drives remarkable growth for FastJobs in Malaysia

    Rocket Lab drives remarkable growth for FastJobs in Malaysia

    18 Dec 2023 READ MORE
  • Image Magalu reduces CPA by 40% with Rocket Lab

    Magalu reduces CPA by 40% with Rocket Lab

    25 Oct 2023 READ MORE
  • Image KFC managed to increase ROAS by 453% with Rocket Lab

    KFC managed to increase ROAS by 453% with Rocket Lab

    5 Sep 2023 READ MORE
  • Image VIX was the most downloaded app on Qatar 2022 World Cup

    VIX was the most downloaded app on Qatar 2022 World Cup

    12 Jun 2023 READ MORE
  • Image Baubap boosted results with Rocket Lab Playbook

    Baubap boosted results with Rocket Lab Playbook

    8 Sep 2022 READ MORE
  • Image HBO Max takes its user acquisition strategy to the next level

    HBO Max takes its user acquisition strategy to the next level

    11 Mar 2022 READ MORE
  • Image PicPay conversion rate increased by 214% with Rocket Lab

    PicPay conversion rate increased by 214% with Rocket Lab

    25 Feb 2022 READ MORE
  • Image iFood meets its ‘first order’ goals with Rocket Lab

    iFood meets its ‘first order’ goals with Rocket Lab

    1 Dec 2021 READ MORE
  • Image How Enjoei grew 232% in acquired users

    How Enjoei grew 232% in acquired users

    6 Aug 2021 READ MORE
  • Image Superdigital increased its average activation rate by 13%

    Superdigital increased its average activation rate by 13%

    29 Apr 2021 READ MORE

Community

  • Image What growth leaders shared about Apple Ads at AppTweak Amplify Barcelona

    What growth leaders shared about Apple Ads at AppTweak Amplify Barcelona

    12 May 2026 READ MORE
  • Image What Unify 2026 taught us about Apple Ads and real app growth

    What Unify 2026 taught us about Apple Ads and real app growth

    31 Mar 2026 READ MORE
  • Image Rocket Lab celebrates its third year at Formula 1 with Appsflyer and Braze

    Rocket Lab celebrates its third year at Formula 1 with Appsflyer and Braze

    5 Nov 2025 READ MORE
  • Image App Growth Summit Brazil and how Rocket Lab uses Apple Ads with Custom Product Pages to drive iOS growth

    App Growth Summit Brazil and how Rocket Lab uses Apple Ads with Custom Product Pages to drive iOS growth

    13 Aug 2025 READ MORE
  • Image How data and creativity come together to build high-impact campaigns in LATAM

    How data and creativity come together to build high-impact campaigns in LATAM

    29 Jul 2025 READ MORE
  • Image The secret to building strong mobile partnerships with Storyly and Rocket Lab

    The secret to building strong mobile partnerships with Storyly and Rocket Lab

    25 Jul 2025 READ MORE
  • Image MAU Vegas 2025 changed the conversation around what app growth looks like

    MAU Vegas 2025 changed the conversation around what app growth looks like

    22 Jul 2025 READ MORE
  • Image Insights on building great partnerships from our Ping Pong with AppsFlyer

    Insights on building great partnerships from our Ping Pong with AppsFlyer

    7 Jul 2025 READ MORE
  • Image Rocket Lab at M.A.M.A. Mexico 2025 AppsFlyer Event

    Rocket Lab at M.A.M.A. Mexico 2025 AppsFlyer Event

    28 Apr 2025 READ MORE
  • Image Inside the first Grow with Braze event in Mexico

    Inside the first Grow with Braze event in Mexico

    9 Apr 2025 READ MORE

Press & News

  • Image MiQ Acquires Rocket Lab to Accelerate AI-Powered App Growth Globally

    MiQ Acquires Rocket Lab to Accelerate AI-Powered App Growth Globally

    7 Apr 2026 READ MORE
  • Image What’s behind the evolution of our brand

    What’s behind the evolution of our brand

    11 Dec 2024 READ MORE
  • Image Rocket Lab strengthens its position as The App Growth Hub

    Rocket Lab strengthens its position as The App Growth Hub

    2 Dec 2024 READ MORE