At C-Lab, the creative lab from Rocket Lab and Rufus, we’ve launched an exclusive, data-backed guide with proven tactics to help your campaigns during peak shopping events deliver real, long-term impact.
Here’s a quick preview — just enough to show why you don’t want to miss the full playbook.
why big shopping events are a rare opportunity
During key retail moments like Hot Sale, Buen Fin, Black Friday, and Cyber Monday, online traffic and buying intent hit their highest levels of the year.
Millions of people are actively searching and ready to purchase — the perfect moment to win new customers and boost revenue.
But competition is fierce. Budgets surge, media costs spike, and user attention is harder to capture than ever.
the costly mistakes most brands make
Even brands that invest heavily often miss their chance to stand out because they:
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Launch late without a plan, when ad costs are already inflated.
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Skip testing messages and creatives before going live.
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Think short term, focusing only on immediate sales without building loyalty or retention after the event.
HOW TO BUILD SEASONAL CAMPAIGNS THAT ACTUALLY PERFORM
The winning formula is structured creativity + intelligent media strategy.
That’s exactly what our C-Lab guide breaks down:
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Creative frameworks that connect with people and spark real engagement.
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Rocket Lab’s digital media strategies to control costs and maximize ROI — from Programmatic Ads to Apple Ads and First-impact Ads (OEM).
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Real-time testing and optimization to double down on what’s working while campaigns run.
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Multichannel planning to reach the right audience at the right moment.
FROM ONE-OFF WINS TO SUSTAINABLE GROWTH
Seasonal campaigns shouldn’t stop once the event ends. With the right approach, they can fuel long-term success:
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Activate retention and remarketing to keep new customers engaged.
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Build loyalty by re-engaging users acquired during the event.
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Extend your campaign’s life cycle beyond the sales peak to maintain momentum.
Instead of quick wins that fade fast, your efforts become a foundation for sustainable growth.
High-traffic shopping events are the best chance of the year to scale. But turning that moment into long-lasting results takes planning, strategy, and sharp execution.
That’s exactly what you’ll find in our Rocket Lab + Rufus guide — a clear, actionable playbook for seasonal campaigns that stand out and keep delivering long after the sales end.
Download the full guide now and start shaping your next winning campaign.