Marketers think they have segmentation figured out. They filter users by age, gender, or location and call it a strategy. But here’s the truth—those are just filters. Real segmentation is about timing, intent, and behavior.
Knowing a user is 30 and female tells you nothing about her likelihood to convert. But identifying someone who browses high-end fashion sites late at night, adds items to cart, and only purchases when discounts drop? Now you have actionable data.
Think about travel apps. Targeting frequent flyers is one thing, but detecting who searches for flights right after checking exchange rates or who compares hotel prices every Sunday night? That’s the level of precision that drives results.
This is where First-impact Ads change the game.
We go beyond surface-level segmentation, using real-time hyper-segmentation to reach users when their intent is strongest.
Watch the video to see why your segmentation strategy might be failing—and what you can do to fix it.
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