Welcome to Ping Pong, our special Q&A series where we chat with partners who help us make amazing things happen. Each session is a quick and fun set of questions and answers where we share stories, challenges, and insights from working together.
In this edition, we sat down with Noé Acosta from AppsFlyer to talk about what makes a partnership really work in the mobile industry, why trust and teamwork matter so much, and the big challenges we’ve faced together in LATAM, like running events in places where neither of us has a local team.
We also talked about important metrics, and why it’s time to look beyond just CPI or first events and start focusing on lifetime value and ROAS to make better decisions.
These conversations are more than interviews. They’re a chance to learn from each other, build stronger connections, and celebrate the teamwork that keeps our industry moving forward. We hope you enjoy these real and inspiring chats as much as we do.
If you’d like to join a future episode of Ping Pong, get in touch with our partnerships team!
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