Liverpool Pocket, the e-commerce app from one of Mexico’s most well-known retailers, was preparing for one of the most competitive moments of the year: Hot Sale 2025.
In a market where every brand is chasing visibility, efficiency, and rapid results, the team needed a strategic approach to maximize high purchase intent without compromising profitability or user quality.
For Hot Sale 2025, Liverpool Pocket was focused on more than just selling more. The goal was to scale up efficiently and add value.
They wanted to:
Turn strong buying intent into in-app purchases
Raise the average order value
Improve return on ad spend
They also aimed to strengthen their active user base with a strategy that could deliver results both during and after the shopping peak. That meant combining acquisition with retargeting in a way that kept performance high across the board.
We launched a full-funnel strategy using our Reach Beyond solution for user acquisition and our programmatic DSP for retargeting. These were powered by our own tools: Full Intelligence Audiences and Automated Smart Allocation.
This structure helped us optimize every step of the user journey, from the first ad impression to final conversion.
On the acquisition side, we focused on attracting new users with a high likelihood to purchase and stay engaged. At the same time, our retargeting campaigns worked to re-engage inactive users and recover abandoned carts, using personalized messages and smart segmentation.
We also tailored the strategy based on each operating system:
On Android, we focused on retargeting to increase average order value and conversion volume.
On iOS, we prioritized acquiring high-value users, which led to better results per install.
During the 9 days of Hot Sale, from May 26 to June 3, the strategy delivered results in record time. The number of purchases generated during this short period reached 97 percent of what had been recorded over the previous 25 days, showing that the team successfully captured a sharp spike in demand.
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Even more important than the volume was the quality of those conversions. Acquisition ROAS grew by 10 percent, confirming the efficiency of the campaigns and smart use of the media budget.
On iOS, the install-to-purchase conversion rate nearly doubled, with a 76 percent increase. The average order value also rose by more than 21 percent, which showed that the campaigns reached the right, high-value users.
On Android, although the conversion rate dropped slightly, install volume increased and the average order value went up by 18 percent. This helped support growth on a solid foundation.
As a whole, the strategy executed by Rocket Lab delivered the best performance in installs and the second highest revenue among all mobile initiatives run by Liverpool Pocket during the campaign.
Hot Sale 2025 was a key opportunity for Liverpool Pocket, and the results showed that the strategy paid off. Beyond the strong numbers, the campaign helped set a new foundation for long-term growth.
With better segmentation, stronger performance at each stage, and valuable learnings for future campaigns, the Liverpool Pocket team is now even better prepared to keep growing.
This campaign met all performance goals and also helped support the app’s overall business strategy.
At Rocket Lab, we’re proud to support that growth with the right mix of technology, strategy, and a clear focus on long-term value.
“Running Liverpool Pocket campaigns with Rocket Lab was a positive experience. From the beginning, we saw strong growth in installs, revenue, and monthly active users, which was great for the brand. On top of that, Rocket Lab’s team provided great follow-up, strong communication, and timely optimizations. This partnership was a key part of reaching our goals.”
— Yilmar Villagrán, Performance Coordinator, Puerto de Liverpool
— Esmeralda Gómez, Performance Consultant, Puerto de Liverpool
— Luis Alberto Abelleyra, Performance Consultant, Puerto de Liverpool
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