Netshoes is Brazil’s leading online sports retailer, trusted by millions for over two decades. With a wide selection of sneakers, apparel, supplements, and sporting goods, it has become a go-to destination for athletes and everyday consumers alike, bringing sport and lifestyle into Brazilian homes with quality, security, and great prices.
To grow its mobile presence and connect with more iOS users, Netshoes partnered with Rocket Lab. Through a unique and customized Apple Ads strategy, the brand secured stronger visibility on the App Store and achieved measurable results in both installs and revenue.
Netshoes set out to protect its brand visibility in the App Store while scaling app installs efficiently. The objective was clear: maintain brand relevance and grow acquisition, all while keeping the cost per install (CPI) under R$ 2.
Rocket Lab built a customized Apple Ads campaign that balanced branding and performance efforts to meet this goal.
Brand keywords were safeguarded to ensure Netshoes remained visible in key searches. To strengthen awareness, Today tab placements were used to secure high-impact exposure, while reach was expanded through strategic use of category and competitor keywords. The entire campaign was monitored and adjusted to maintain cost-efficiency and relevance.
The strategy was constantly monitored and adjusted to ensure cost-efficiency and precision throughout the campaign.
This blended approach helped Netshoes capture high-intent users at multiple touchpoints inside the App Store—keeping the brand visible, competitive, and scalable.
Between January and February 2025, the Apple Ads campaign delivered strong growth across key metrics. Netshoes increased its App Store impression share by 49%, keeping a steady CPI of R$ 2—right on target.
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Revenue also saw a meaningful lift, with a 13% increase during the period and an impressive return on ad spend (ROAS) of 47.
These results show how a smart Apple Ads strategy can turn visibility into real business outcomes—more installs, more revenue, and stronger performance overall.
At Rocket Lab, ASA is more than just a media channel. It’s a key part of how we help brands like Netshoes grow with precision and impact. Ready to see what it could do for your app? Get in touch with our team today.
