Rocket Lab was founded in 2019 in Mexico and expanded across LATAM and EMEA helping apps grow in mobile-first markets.
Over the last six years, we partnered with more than 500 clients across retail, finance, e-commerce, and other fast-growing industries through solutions focused on attraction, acquisition, and engagement.
From OEM and Apple Ads to Programmatic and in-app strategies, Rocket Lab was built around one thing: helping apps grow where mobile matters most.
Now, Rocket Lab officially joins MiQ, one of the world’s leading programmatic media companies.
To learn more about the acquisition and what this next chapter represents, read the full announcement here.
MiQ operates across more than 33 offices globally and has become one of the biggest independent players in programmatic advertising.
What connected both companies from the beginning was a very similar way of thinking about growth, partnerships, and people.
Especially in markets where mobile is not just a channel. It is the entire digital experience.
In countries like Brazil, Mexico, Indonesia, and Thailand, millions of users shop, bank, stream, and connect primarily through apps. That understanding has always been part of Rocket Lab’s DNA.
MiQ brings the global infrastructure and technology to take that expertise even further.
Rocket Lab believes in collaboration, accountability, and solving challenges together.
MiQ’s Unity value is built around the same idea: winning as a team, supporting each other, and championing inclusion.
For clients, this matters because strong partnerships only happen when teams genuinely work together, internally and externally.
Rocket Lab has always pushed for high standards, continuous growth, and embracing challenges head-on.
MiQ’s Determination and Courage reflect that same mindset: doing what you say, learning constantly, and being willing to challenge the conventional.
That shared ambition creates stronger execution, faster adaptation, and better results for clients operating in highly competitive markets.
Transparency, feedback, and adaptability are core parts of how Rocket Lab operates.
MiQ approaches growth similarly through Agility: evolving quickly, questioning processes, and continuously improving.
For clients, that means working with teams that do not stay static. Teams that adapt, optimize, and move fast when markets change.
Rocket Spirit has always been about celebrating team success as much as individual success.
MiQ’s Passion reflects that same energy: empowering people, showing up fully, and believing in what you build together.
That cultural alignment creates something important for clients: continuity.
The mindset, collaboration, and way of working that built Rocket Lab do not disappear with this acquisition. They become even stronger.
Rocket Lab will continue operating as an independent business unit. The team stays the same, the solutions stay the same, and so does the consultative approach that defines how we work with our clients.
The alignment between both cultures also creates a stronger foundation for growth. Rocket Lab and MiQ already shared many of the same principles around collaboration, adaptability, performance, and partnership long before the acquisition happened, making integration between teams feel natural from day one.
For clients, that means continuity in the way we work, now strengthened by MiQ’s global scale.
With MiQ’s infrastructure, technology, and global presence, Rocket Lab now has more resources to help apps expand across the markets where mobile growth is accelerating the fastest.
Same Rocket Lab. Bigger possibilities for app growth. Get in touch with our team to learn more.