Superdigital is a Santander group Fintech present in Brazil and expanding to more than six Latin American countries. This application allows users to send and receive money, organize expenses, use a card, and buy in a physical store or/online.
Once users download the app and sign up, they immediately have access to various features such as Mastercard virtual prepaid cards, in-app loans, transfers, pix, bill pay, cell phone recharge, partner offers, and much more.
The objective of Superdigital was to get new users who not only open a bank account but also make a first deposit and carry out transactions in the application; this behavior translates into a quality user for Superdigital.
To create an account with this app, you must download the application, have a valid ID, and be of legal age. From there, users can now move their money: transfer, deposit and borrow in their new Superdigital account.
Rocket Lab created an acquisition campaign focused on highly engaged users, reaching a larger scale of conversions than most players in its media mix. Rocket Lab's great differential was delivering clean, high-quality ad network and programmatic traffic through a secure cost-per-acquisition (CPA) model, providing a return on investment.
Rocket Lab was one of the most stable media for Superdigital, besides Google and Facebook, always bringing excellent results within the target.
Superdigital achieved a 12.5% increase in the average opening rate: the number of users who installed the app but also opened an account. In addition, the average activation rate increased 13%: the number of users who made in-app transactions after registering.
Beyond the opening of accounts, Rocket Lab brought high-quality traffic, which was reflected in users with a high capacity for engagement. In other words, thanks to users' lifetime value (LTV), Superdigital could scale its campaigns while keeping the cost per acquisition stable.
“Together with Rocket lab we were able to scale the campaign, increasing Superdigital activations by 13% and keeping the CPA stable. His team always got us clean, high-quality traffic. We hope to continue growing together!"
Raul Bacelar - Executive Marketing and Performance Manager LATAM, Superdigital