Rocket Lab Blog

The way we retarget users today is changing how apps grow

Written by Rocket Lab | Apr 15, 2025 1:49:17 PM

In a world where users expect personalization and brands fight for milliseconds of attention, retargeting isn’t a button you press — it’s a system you build.

At Rocket Lab, we treat retargeting as a dynamic loop. Signals flow in, decisions are made instantly, and creative adapts before users realize what they need. 

It’s not about one message. It’s about creating relevant micro-moments that evolve as fast as your users do.

Forget re-engagement campaigns that feel like reminders. This is orchestration — where data, context, and creative move in sync to drive real, compounding value.

Retargeting is no longer about bringing users back. It’s about keeping them in motion — with your app at the center of it all.