High ROAS and strong LTV don’t happen by accident.
They’re the result of smart decisions made across the entire user journey — from the first impression to the moment of conversion (and beyond).
Everyone wants a fully optimized campaign, but the truth is very few actually get there. Why? Most strategies still depend on broad targeting, fixed budgets, and—most importantly—outdated assumptions about user behavior.
What truly makes a difference in mobile strategies today is understanding user intent. Without that, everything else falls short. It’s not just about who the user is, but what they’re doing, why they’re doing it, and when they’re ready to act.
At Rocket Lab, we use a programmatic model that adapts in real time. We prioritize high-intent users, optimize budgets daily, and focus on conversion windows—not just clicks. Because showing an ad at the right moment is worth more than showing it a hundred times.
If you're still chasing installs or hitting a ceiling with ROI, this video will help you rethink your foundations.
It covers the five points that matter most and how we handle each one to improve performance.
Watch it now and start making every impression count.
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