Conversions drop when mobile ads miss the mark with targeting and timing

One of the most common mistakes in performance campaigns isn’t a weak creative—it’s poor targeting. Over-segmentation may seem like a smart strategy, but it can limit reach, reduce available inventory, and ultimately hurt results. On the other hand, even the perfect audience won’t convert if the timing is off.

The most effective campaigns go beyond basic filters like age or location. They focus on user behavior—what people search, how they interact with apps, and even whether they already have a competitor’s product. Pairing that insight with smart delivery timing creates real impact.

Solutions like First-Impact Ads help optimize this approach by delivering native formats—preloads, banners, pop-ups—directly on Android devices, ensuring visibility at the right moment, without wasting budget.

Curious how to improve your campaign performance? There’s a smarter way to target.