Hering is a Brazilian apparel retail company that has been present in the lives of Brazilians since 1880, offering clothing for the whole family. It is recognized as Brazil's Basic (o Básico do Brasil).
To strengthen its app performance, Hering partnered with Rocket Lab on a multisolution approach that combined Apple Ads for user acquisition with Reach Beyond for retargeting.
Hering wanted to increase app revenue while improving the efficiency of its acquisition and re-engagement efforts.
The Rocket Lab team analyzed purchasing behavior and the Lifetime Value (LTV) generated by users acquired between January and May 2026, with a focus on understanding how retargeting influenced performance after acquisition.
The challenge was to grow revenue from each install while maintaining an efficient cycle of acquisition, re-engagement, and repeat purchases.
Rocket Lab combined Apple Ads and Reach Beyond to support Hering across both acquisition and retargeting.
Apple Ads helps apps reach users directly within the App Store through sponsored placements, including high-intent search results.
Reach Beyond is Rocket Lab’s retargeting solution, designed to identify users with the strongest intent and re-engage those with the highest potential value for the brand.
In April 2026, the launch of iOS retargeting completed the cross-platform setup, allowing Hering to extend the same re-engagement approach across both operating systems.
By analyzing acquisition and retargeting together, the team could evaluate performance beyond the install and understand how each solution contributed to longer-term user value.
From January to May 2026, the combined acquisition and retargeting approach generated strong results across both user growth and revenue.
Hering achieved more than 60,000 new installs during the period analyzed.
The clearest impact appeared in user value. LTV was 22 times higher among users reached through both acquisition and retargeting compared with users reached through acquisition alone.
In April 2026, Hering expanded the strategy with iOS retargeting. Following its launch, monthly app revenue increased by 118%.
These results showed that acquisition alone did not tell the full performance story. Re-engaging users after the install played an important role in increasing user value and generating repeat activity.
For Hering, combining Apple Ads and Reach Beyond created a more complete app growth strategy, connecting acquisition with the actions that followed.
At Rocket Lab, we help apps combine the right solution based on their growth goals, from acquiring new users to re-engaging high-value audiences and improving long-term performance.
Get in touch with our team to learn more.
“The key differentiator in our partnership with Rocket Lab was helping us build an operation that goes beyond the installation. The multi-platform strategy connected discovery to re-engagement, ensuring our user base remained active, consuming, and generating value throughout their entire lifecycle.”
Beatriz Rogerio - Media Coordinator at Cia. Hering
Measurement note: The results in this case study refer exclusively to campaigns managed by Rocket Lab across Ad Network and Apple Ads, with measurement and attribution carried out through the client’s MMP.
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