In this edition of Ping Pong, we sat down with Mariano Abruzzini, Head of Sales LATAM at Singular, to discuss the challenges of working with data in the dynamic mobile marketing ecosystem of Latin America.
For Mariano, the biggest hurdle isn't just accessing data. It's about organizing it, connecting it, and being able to trust it. The ecosystem is fragmented, and the lack of integration between sources often makes data-driven decision-making more difficult than expected.
Within this context, he highlighted his favorite Rocket Lab solution: First-impact Ads. The reason? It offers traceability from the very first moment, which is essential for understanding the user journey from the outset.
But success doesn't depend on data alone. As Mariano explains, what truly makes a difference is the combination of clear analysis and impactful creative.
“Data helps us make decisions. Creativity helps us connect with people. One without the other doesn’t go far.”
A short but powerful reminder of what it takes to build stronger campaigns in the region.
🎥 Watch the full video to hear Mariano’s take on the present and future of mobile growth.