iFood, the leading food delivery app in Brazil, partnered with Rocket Lab to take its growth strategy to the next level.
In an increasingly competitive market, the brand sought a strategy that could strike a balance between scale and efficiency. By trusting Rocket Lab’s expertise, iFood explored multiple channels to strengthen acquisition, engagement, and retention across the entire user journey.
The goal was to expand the user base and increase installs efficiently while keeping a sustainable CPI.
To make that possible, iFood needed to evolve from a single-channel approach to a multi-solution strategy that could deliver consistent growth across touchpoints.
At the start of 2024, iFood worked with Rocket Lab using only one solution: Reach Beyond, focused on acquisition.
As the partnership evolved, both teams identified new opportunities to accelerate growth through a more complete and connected strategy.
After one year, iFood’s plan had evolved into a diversified media mix supported by Rocket Lab’s role as an App Growth Hub which brings together multiple solutions that work seamlessly across every stage of the user journey.
The strategy expanded to include:
Reach Beyond for incremental user acquisition.
Programmatic Ads for re-engagement and conversion efficiency.
First-impact Ads (OEM) to reach users directly on devices.
Apple Ads to connect with high-intent iOS users on the App Store.
This multi-solution approach, combined with Rocket Lab’s consultative support and real-time optimization, built a smarter and more sustainable growth path. It expanded reach, reduced acquisition costs, and strengthened performance consistency across platforms.
The impact of this strategic shift was remarkable. In just one year, from January 2024 to January 2025, iFood completely transformed its growth performance through a more connected, diversified media plan.
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By expanding from one solution to four, the app achieved a 67% reduction in cost per install (CPI), a 5× increase in its user base, and a 9× increase in installs. These results reflect how strategic diversification and the right mix of solutions can accelerate performance while maintaining efficiency.
This evolution also highlights the value of working within an integrated hub, where each solution complements the other to create long-term, scalable growth. For iFood, it was not only about adding new channels but about connecting them intelligently to unlock greater impact and optimize every investment.
iFood’s journey shows how diversification, informed decisions, and ongoing optimization can reshape what is possible in mobile app growth.
By expanding from one to four Rocket Lab solutions in just a year, the brand built a strong foundation for sustainable success.
At Rocket Lab, we partner with apps like iFood to design strategies that connect technology, intelligence, and growth. If you are ready to grow your app efficiently, get in touch with our team today.
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