Rocket Lab's Rocket Shield guarantee helps us counteract this risk that every industry has.
What is Rocket Shield?
Rocket Shield is a set of dynamic tools, best practices, and periodic evaluations that protect and minimize the risk of fraud in mobile campaigns to reduce the probability of occurrence.
It is an anti-fraud guarantee through which we offer our clients the peace of mind of a safe and reliable environment for their advertising investments.
Rocket Shield Advantages
To ensure a healthy quality of traffic in campaigns, we test and evaluate new traffic providers.
Fraud Detection through Tech Tools
To flag fraud in real-time and post-attribution, we connect the tools of different MMPs. In real-time, before attribution, the install is identified as coming from a fraudulent media source, and attribution and subsequent in-app events from the same user are blocked.
Post-attribution fraud can be identified on the day of installation and up to 7 days after (8 days total). Once assigned, a facility cannot be deleted. Fraudulent installs and retrospectively identified in-app events are not charged.
Attribution guarantee (refers to costs)
If we detect fraud cases in the campaign, we do not charge any value of the affected investment.
Rocket Lab's anti-fraud commitment includes staying up to date on the latest trends and promoting education and awareness on the subject. Some activities to strengthen the industry and protect advertisers from possible fraud are workshops and creating content on good practice trends to share knowledge with the entire industry.
The Rocket Shield Guarantee does not affect the app's user experience. It is crucial to prioritize anti-fraud solutions and focus on high-quality KPIs to reduce fraud, as fraudsters never rest, despite today's tight budgets.
We not only make your app grow and reach 100% of the target audience and we centralize the campaigns in one place, but we do it safely for our clients.
We are committed to constantly looking for new and better working processes to stay below industry fraud rates.