Why using all Apple Ads placements can change your app growth strategy

If you’re only using the Search Results placement in Apple Search Ads, you’re missing a big part of the picture.

Apple offers four placements, each of which helps reach users at a different stage.

The Today Tab gives your app visibility on the front page of the App Store. The Search Tab connects with users who are exploring. Product Pages speak to people already interested in your type of app. And Search Results reach those who are actively searching and ready to download.

By combining all four, you ensure your app appears at the right time with the right message. This not only increases your chances of getting more installs, but also helps improve user quality and results after the install.

In the video below, Fábio, Head of Client Success at Rocket Lab, explains how the multi-placement strategy works and why it’s important for any team focused on user acquisition.

Don’t just advertise. Appear where it matters.

If you’re looking for a smarter way to grow on iOS, this is a good place to start.