How OEM advertising improves visibility and retains users in mobile apps
1 Nov 2024
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Meet Rocket Lab dedicated content repository! When we grow together, we thrive together. This platform is our way of fulfilling that commitment by sharing our knowledge and resources, empowering the mobile media industry to succeed and innovate.
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Increase your app downloads and LTV with Apple Search Ads in LATAM
29 Oct 2024 READ MORE -
Why OEM advertising is a game changer for mobile app installs and user acquisition.
19 Sep 2024 READ MORE -
The role of continuous learning and optimization in programmatic advertising for app growth
12 Sep 2024 READ MORE -
Grow your app with Apple Search Ads and reach more iOS users with Rocket Lab
29 Aug 2024 READ MORE -
Improve your mobile results and increase your revenue with planned strategies.
31 Jul 2024 READ MORE -
App growth made easy with Rocket Lab's retargeting strategies
27 Jun 2024 READ MORE -
How to maximize your app growth with user acquisition and retargeting
12 Jun 2024 READ MORE -
Looking to win gold at the 2024 Olympics? Discover how mobile retargeting can take your app to the podium.
3 Jun 2024 READ MORE -
Turn every Euro Cup match into a victory for your app retargeting and awareness strategy
21 May 2024 READ MORE -
American Cup: The perfect playing field for your retargeting strategy
21 May 2024 READ MORE -
Women in Tech
4 Mar 2024 READ MORE -
How User Retention Drives Brand Growth
1 Dec 2023 READ MORE -
User Acquisition in Fintech: The Scenario in Brazil
11 Oct 2023 READ MORE -
How to Optimize Your Retargeting Strategy and Calculate CAC
25 Sep 2023 READ MORE -
The chosen menu in Mexico is streaming
22 Sep 2023 READ MORE -
Rocket Shield, Rocket Lab's anti-fraud guarantee
5 Sep 2023 READ MORE -
Inventory purchase: optimize your app with performance marketing
4 Jul 2023 READ MORE -
Fraud: current status and Analysis in the mobile app industry
21 Jun 2023 READ MORE -
Mobile Fraud: How to protect your app?
13 Jun 2023 READ MORE -
Mobile App Glossary: what you need to know
17 May 2023 READ MORE -
Retargeting ads for apps
15 Mar 2023 READ MORE -
App retargeting: How it can help you grow in times of crisis?
28 Feb 2023 READ MORE -
What are the differences between retargeting and remarketing?
9 Feb 2023 READ MORE -
Best practices for mobile video ads
8 Dec 2022 READ MORE -
Trends Black Friday 2023
24 Nov 2022 READ MORE -
Successful ASO Positioning Strategies
8 Nov 2022 READ MORE -
Marketing strategies for Qatar 2022 World Cup
19 Oct 2022 READ MORE -
SKAdNetwork updates
6 Oct 2022 READ MORE -
How to make your app grow in LATAM
22 Sep 2022 READ MORE -
LTV of your app: how it works and why is it so important?
7 Sep 2022 READ MORE -
Content marketing strategies for apps
26 Aug 2022 READ MORE -
Cross Selling: the benefits of implementing it in an app
12 Aug 2022 READ MORE -
Successful ASO Positioning Techniques
12 Aug 2022 READ MORE -
Six ways a mobile app can improve your brand’s client interaction
8 Aug 2022 READ MORE -
How to monetize your app
2 Aug 2022 READ MORE -
Google plans to split its ad-tech business
2 Aug 2022 READ MORE -
Amanda Santana at Neon
22 Jul 2022 READ MORE -
What the mobile application market left us in 2021
7 Jun 2022 READ MORE -
How to get featured in the App Store and Google Play
31 May 2022 READ MORE -
How To Evaluate a New User Acquisition Channel?
17 May 2022 READ MORE -
Upgrade or die app! Sincerely, Apple.
10 May 2022 READ MORE -
UA strategies that every app needs
9 May 2022 READ MORE -
How to create a frictionless install experience for mobile apps
26 Apr 2022 READ MORE -
Do You Need An In-House Creative Department?
20 Apr 2022 READ MORE -
Storytelling for user retention in apps
11 Apr 2022 READ MORE -
How To Ensure Your Mobile Game Will Survive Soft Launch?
5 Apr 2022 READ MORE -
Why did the CPMs increase after Apple's ATT policy?
28 Mar 2022 READ MORE -
Explaining the most known mobile KPIs and metrics
18 Mar 2022 READ MORE -
Why does the performance of your app matter?
14 Mar 2022 READ MORE -
Will superapps be the future of LATAM?
3 Mar 2022 READ MORE -
eCommerce Apps in Brazil: Growth and Future
3 Mar 2022 READ MORE -
The growth of the Fintechs in the World and EMEA 🌍 🚀
3 Mar 2022 READ MORE -
How Rocket Lab supports mobile app growth for delivery companies 🚀
3 Mar 2022 READ MORE -
Why does diversifying the number of partners help your app grow?
2 Feb 2022 READ MORE -
5 Strategies for effective app-onboarding
27 Jan 2022 READ MORE -
Mobile gaming 2021 review and what to expect for 2022
14 Jan 2022 READ MORE -
What is a Deep link and how can your app profit from it?
3 Jan 2022 READ MORE -
What are ATT and SKAdNetwork?
2 Dec 2021 READ MORE -
How can creatives change and improve your App Store?
25 Nov 2021 READ MORE -
What is Click Flooding and how to stop it?
20 Jul 2021 READ MORE -
The explosion of mobile games revenue and downloads in 2021 🚀
16 Jun 2021 READ MORE
Blog
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Testing vs guessing: how to make creativity and performance speak the same language
11 Jun 2025 READ MORE
Rocket Reels
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Why using all Apple Ads placements can change your app growth strategy
8 Jul 2025 READ MORE -
Thinking of pausing your Apple Ads campaigns? Optimize them before switching them off
13 Jun 2025 READ MORE -
5 fundamentals to go from installs to real app growth
14 May 2025 READ MORE -
The real challenge this Hot Sale isn’t visibility — it’s performance
6 May 2025 READ MORE -
AI is not replacing marketers, it’s transforming mobile strategy
22 Apr 2025 READ MORE -
The way we retarget users today is changing how apps grow
15 Apr 2025 READ MORE -
Conversions drop when mobile ads miss the mark with targeting and timing
10 Apr 2025 READ MORE -
How hyper segmentation in advertising with First-impact Ads increases conversions in real time
26 Mar 2025 READ MORE -
Braze by Rocket Lab helps brands strengthen engagement and retention
17 Mar 2025 READ MORE -
First-impact Ads get your app into users' hands before anyone else
5 Mar 2025 READ MORE -
Don’t let competitors steal your app’s traffic—take control now
26 Feb 2025 READ MORE -
Are your programmatic campaigns wasting budget? Let’s talk transparency.
7 Feb 2025 READ MORE
Rocket Voices
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The best Apple Ads campaigns aren’t built on keywords. They’re built on behavioral insights.
10 Jun 2025 READ MORE -
Are you paying for installs that go nowhere?
14 Apr 2025 READ MORE -
Retargeting isn’t dead—but it’s not what it used to be.
10 Apr 2025 READ MORE -
How an App Growth Hub drives scalable app success strategies
9 Jan 2025 READ MORE
Success Stories
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Magalu grows installs and purchases with Apple Ads during a short sales period in January
12 Jun 2025 READ MORE -
Netshoes scales installs and revenue while staying top of mind on the App Store.
13 May 2025 READ MORE -
Beep Saúde grows its iOS user base using Rocket Lab’s Apple Ads strategy.
9 Apr 2025 READ MORE -
How ViX expanded its streaming audience in Latin America and the U.S. with Rocket Lab
11 Mar 2025 READ MORE -
Liverpool Pocket improves the ROAS of its campaigns with Rocket Lab by 29%
5 Apr 2024 READ MORE -
Rocket Lab drives remarkable growth for FastJobs in Malaysia
18 Dec 2023 READ MORE -
Magalu reduces CPA by 40% with Rocket Lab
25 Oct 2023 READ MORE -
KFC managed to increase ROAS by 453% with Rocket Lab
5 Sep 2023 READ MORE -
VIX was the most downloaded app on Qatar 2022 World Cup
12 Jun 2023 READ MORE -
Baubap boosted results with Rocket Lab Playbook
8 Sep 2022 READ MORE -
HBO Max takes its user acquisition strategy to the next level
11 Mar 2022 READ MORE -
PicPay conversion rate increased by 214% with Rocket Lab
25 Feb 2022 READ MORE -
iFood meets its ‘first order’ goals with Rocket Lab
1 Dec 2021 READ MORE -
How Enjoei grew 232% in acquired users
6 Aug 2021 READ MORE -
Superdigital increased its average activation rate by 13%
29 Apr 2021 READ MORE
